As meat-filled diets reign supreme, consumers turn to veg and grain infusions
Implications - Regardless of how good a vegetarian meal is, it still doesn't make it meat, which is a void that consumers are trying to fill by infusing whatever they can with veggies as an alternative. As even the most unexpected replacements are made in favor of vegetables, consumers are opting for infusions as a means to supplement meat-incorporated diets for better balance.
Trend Themes
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Veg and Grain Infusions — Consumers are infusing whatever they can with veggies as an alternative to supplement meat-incorporated diets for better balance, presenting opportunities for plant-based food manufacturers to innovate and create products that cater to these needs.
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Meatless Options — The increasing number of meatless Mexican recipes, veggie-burgers, and flavorful veggie sliders accompanied by new products such as seaweed cupcake wrappers presents an opportunity for vegetarian restaurants to innovate and offer a greater variety of meatless meals.
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Edible Wrappers — The rise of edible seaweed cupcake wrappers presents opportunities for manufacturers to develop a range of edible packaging that can reduce waste and provide an alternative way of consumption.
Industry Implications
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Plant-based Food Manufacturers — By catering to the trend of veg and grain infusions, plant-based food manufacturers are in a prime position to innovate and create new products that cater to plant-based consumers.
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Vegetarian Restaurants — As meatless options increase in popularity, vegetarian restaurants can innovate by offering a greater variety of meatless meals and attracting a wider range of customers.
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Food Packaging Manufacturers — The rise of edible seaweed cupcake wrappers presents opportunities for food packaging manufacturers to develop a range of edible packaging that can reduce waste and provide an alternative way of consumption.
