Category
Lifestyle
Assisted Choices
Trend cluster
Category
Substituted
Veggie
As meat-filled diets reign supreme, consumers turn to veg and grain infusions.
3.0
Trend score
Trend
What is the Substituted Veggie trend?
Substituted Veggie: Regardless of how good a vegetarian meal is, it still doesn't make it meat, which is a void that consumers are trying to fill by infusing whatever they can with veggies as an alternative. As even the most unexpected replacements are made in favor of vegetables, consumers are opting for infusions as a means to supplement meat-incorporated diets for better balance.
Trend themes
Themes within the Substituted Veggie trend
Three behaviours holding the trend together01
Veg and grain infusions
Consumers are infusing whatever they can with veggies as an alternative to supplement meat-incorporated diets for better balance, presenting opportunities for plant-based food manufacturers to innovate and create products that cater to these needs.
02
Meatless options
The increasing number of meatless Mexican recipes, veggie-burgers, and flavorful veggie sliders accompanied by new products such as seaweed cupcake wrappers presents an opportunity for vegetarian restaurants to innovate and offer a greater variety of meatless meals.
03
Edible wrappers
The rise of edible seaweed cupcake wrappers presents opportunities for manufacturers to develop a range of edible packaging that can reduce waste and provide an alternative way of consumption.
Industry implications
What the Substituted Veggie trend means for industry
Where the trend changes the playbookFor
Plant-based food manufacturers
By catering to the trend of veg and grain infusions, plant-based food manufacturers are in a prime position to innovate and create new products that cater to plant-based consumers.
For
Vegetarian restaurants
As meatless options increase in popularity, vegetarian restaurants can innovate by offering a greater variety of meatless meals and attracting a wider range of customers.
For
Food packaging manufacturers
The rise of edible seaweed cupcake wrappers presents opportunities for food packaging manufacturers to develop a range of edible packaging that can reduce waste and provide an alternative way of consumption.
Trend signals
Trend signals for Substituted Veggie
Trend score 3.0 out of 10, from popularity 38%, activity 43%, freshness 8%.
Popularity38%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Substituted Veggie trend
6 featured examples from Apr 25, 2013 to Sep 16, 2014CategoryLifestyle
Garden Herb Cakes
Roberta's Unusual Cake Recipe Gets its Green Color from Parsley & Mint
Opportunity for bakeries and restaurants to innovate and offer unique cake flavors.
CategoryLifestyle
DIY Meatless Mexican Meals
This Bean and Butternut Burrito is a Savory Salsa Dish
Growth potential for plant-based meat substitutes and spice manufacturers in the Mexican cuisine market.
CategoryLifestyle
Seaweed Cupcake Wrappers
These Cupcake Wrappers Offer an Alternative Taste
The food packaging industry can explore creating innovative, sustainable, and edible packaging solutions to reduce waste and increase convenience.
CategoryLifestyle
Veggie-Built Bread
This Spinach Carb Creation Will Allow You to Enjoy Sandwiches Guilt-Free
Opportunity for the food and beverage industry to explore healthier and more innovative bread products.
CategoryLifestyle
Southwestern Veggie Burgers
This Quinoa Burger Patty is Tasty and Good for You
The plant-based food industry can leverage the popularity of quinoa and create a range of quinoa-based products, including burgers, to cater to the growing demand for healthier an…
CategoryLifestyle
Flavorful Veggie Sliders
Garden Sliders are a Refreshing Party Snack
Potential for businesses to capitalize on the growing demand for plant-based and healthy snack options by offering unique garden slider products.
