Category
Tech
Automated Upkeep
Trend cluster
Category
Integrated
Auto
Seeking practicality, drivers turn to assimilated displays for mobile convenience.
4.5
Trend score
Trend
What is the Integrated Auto trend?
Integrated Auto: While automation makes driving more convenient, the addictive use of mobile technology can cause a wide range of distractions. Offering an integrated, in-car alternative, consumers are turning to high-tech dashboard displays that creatively integrate smartphone apps into the vehicle itself. Providing the benefits of digital devices without the hassles of physical maintenance, integrated auto apps reflect a shift toward more autonomous, yet equally beneficial methods of day-to-day technology.
Trend themes
Themes within the Integrated Auto trend
Three behaviours holding the trend together01
Integrated In-Car Digital Displays
Consumers are turning to high-tech dashboard displays that creatively integrate smartphone apps into the vehicle itself.
02
Multimedia Dashboards
Integrated multimedia dashboards are redefining the ways car users interact with their smart devices in their vehicles.
03
Smartphone Integration on Car Displays
Receiver display systems and CarPlay systems allow for convenient, wireless access to smartphone features on an in-car display screen.
Industry implications
What the Integrated Auto trend means for industry
Where the trend changes the playbookFor
Automotive Industry
The integration of digital displays into cars presents opportunities for car manufacturers and tech companies to collaborate on innovative dashboard technology.
For
Mobile Technology Industry
As drivers seek safer ways to utilize mobile technology while driving, companies in the mobile technology industry can explore ways to expand on integrated, convenient dash displays.
For
Voice Recognition Technology Industry
As voice recognition technology is becoming more advanced and reliable, it presents an opportunity for it to become a more popular, hands-free way to interact with digital devices while driving.
Trend signals
Trend signals for Integrated Auto
Trend score 4.5 out of 10, from popularity 68%, activity 59%, freshness 8%.
Popularity68%
Activity59%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Integrated Auto trend
4 featured examples from Jan 8 to Jun 6, 2014CategoryAutos
Integrated Phone Multimedia Dashboards
Apple Carplay Lets Users Use Apple Items Without a Phone
The automobile industry can continue to improve car tech by collaborating with tech companies like Apple.
CategoryAutos
Smartphone Driving Displays
The CarPlay System Lets You Use Your iPhone Wirelessly While You Drive
Disruptive innovation opportunity: Automotive manufacturers and technology companies can collaborate to develop cutting-edge dashboard display systems that seamlessly integrate sm…
CategoryAutos
Expanded Touchscreen Dashboard Cars
The Mercedes-Benz CLA45 AMG's New Dash Launched at CES 2014
Opportunity for car manufacturers to enhance their vehicles with advanced touchscreen dashboards and seamless integration with mobile applications.
CategoryAutos
Smartphone Dash Displays
The KW-V50BT Display Receiver Integrates Your Smartphone With Your Car
Companies that specialize in mobile entertainment can leverage in-car display systems to create products that are tailored for drivers.
