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Gamified Drive

Drivers turn to mobile technology to track personal performance

Implications - As consumers become increasingly dependent on mobile usage, a desire for self-improving tech becomes commonplace. Seeking to aid personal performance, drivers are turning to mobile apps that help track speed and relevant statistics, speaking to a desire for more efficient methods of personal improvement and a desire for fun in all aspects of life, especially for young people.
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
170,548 Total Clicks
Jan 14 - Oct 15
Average
TechMobileAutos
Featured Examples
Driver-Analyzing Apps - The Driving Curve App is a Car App That Monitors Your Driving Abilities
SCORE 5.5
Warm 4,074 Clicks Pub: Apr 23, 14
Driver-Analyzing Apps
The Driving Curve App is a Car App That Monitors Your Driving Abilities
There’s a reason why the phrase “there’s an app for that” became popular; basically, everything imaginable has an app that corresponds—now there is even a car app. Mixing phones and... [More]
Healthy Driver Wearables - Jawbone UP and Automatic Prevent Road Rage by Assessing Mood and Diet
SCORE 5.8
Warm 579 Clicks Pub: Oct 20, 15
Healthy Driver Wearables
Jawbone UP and Automatic Prevent Road Rage by Assessing Mood and Diet
There are dozens of apps compatible with the Jawbone that are designed to help a user keep on track with their health and wellness goals beyond the gym or kitchen table. An example of this is that... [More]
Multi-Activity Enhancing Apps - Agent Helps You Kick Start Your Day by Helping You Multitask
SCORE 3.7
Mild 1,842 Clicks Pub: Jan 25, 14
Multi-Activity Enhancing Apps
Agent Helps You Kick Start Your Day by Helping You Multitask
With the new wave of novel designs coupled with the help of technology and the huge increase in smartphone applications today, California based Egomotion Corp. recently created and designed a... [More]
Virtual Driving Apps - Volvo's Car Test Drive Game Takes You Inside a Virtual Vehicle
SCORE 3.9
Mild 743 Clicks Pub: Dec 1, 14
Virtual Driving Apps
Volvo's Car Test Drive Game Takes You Inside a Virtual Vehicle
In order to show off its XC90 SUV, Volvo set up ‘Volvo Reality,’ a car test drive game that you can virtually experience, provided you download the app and have Google Cardboard on hand.... [More]
Social Car Test-Drives - MINI's 'INSTADRIVE' Recreates the Driving Experience on Social Media
SCORE 4.3
Average 194 Clicks Pub: Aug 19, 15
Social Car Test-Drives
MINI's 'INSTADRIVE' Recreates the Driving Experience on Social Media
Considering that drivers need to be a certain age before they are able to take part in a car test-drive, simulated experiences are becoming a popular way for automotive brands and dealerships to... [More]
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