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Gamified Drive

Drivers turn to mobile technology to track personal performance

Implications - As consumers become increasingly dependent on mobile usage, a desire for self-improving tech becomes commonplace. Seeking to aid personal performance, drivers are turning to mobile apps that help track speed and relevant statistics, speaking to a desire for more efficient methods of personal improvement and a desire for fun in all aspects of life, especially for young people.
Trend Themes
1. Gamification - Gamification apps and features are becoming more common as people seek to improve themselves in a fun and engaging way.
2. Driver Analytics - Apps and devices that track drivers' habits and abilities are on the rise as people look for ways to become safer and more efficient on the road.
3. Virtual Reality Experiences - Automotive companies are increasingly using VR technology to give potential customers a more immersive and engaging look at their vehicles.
Industry Implications
1. Mobile App Development - With the rise of gamification and driver analytics, mobile app developers have a huge potential market for creating engaging and useful apps.
2. Automotive Sales and Marketing - By incorporating virtual reality experiences and social media campaigns, car companies can better reach younger audiences and create more effective advertising.
3. Wearable Technology - With the development of wearables that monitor biometrics like mood and diet, there is potential for future integration of health and driving data for a more holistic picture of personal well-being.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
222,346 Total Clicks
Date Range:
Jan 14 — Oct 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Driver-Analyzing Apps
Driver-Analyzing Apps
The Driving Curve App is a Car App That Monitors Your Driving Abilities
There’s a reason why the phrase “there’s an app for that” became popular; basically, everything imaginable has an app that corresponds—now there is even a car app. Mixing phones and... MORE
Healthy Driver Wearables
Healthy Driver Wearables
Jawbone UP and Automatic Prevent Road Rage by Assessing Mood and Diet
There are dozens of apps compatible with the Jawbone that are designed to help a user keep on track with their health and wellness goals beyond the gym or kitchen table. An example of this is that... MORE
Multi-Activity Enhancing Apps
Multi-Activity Enhancing Apps
Agent Helps You Kick Start Your Day by Helping You Multitask
With the new wave of novel designs coupled with the help of technology and the huge increase in smartphone applications today, California based Egomotion Corp. recently created and designed a... MORE
play_circle_filled Virtual Driving Apps
Virtual Driving Apps
Volvo's Car Test Drive Game Takes You Inside a Virtual Vehicle
In order to show off its XC90 SUV, Volvo set up ‘Volvo Reality,’ a car test drive game that you can virtually experience, provided you download the app and have Google Cardboard on hand.... MORE
play_circle_filled Social Car Test-Drives
Social Car Test-Drives
MINI's 'INSTADRIVE' Recreates the Driving Experience on Social Media
Considering that drivers need to be a certain age before they are able to take part in a car test-drive, simulated experiences are becoming a popular way for automotive brands and dealerships to... MORE

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Activity-Based Nail Art
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Real-Time Workout Apps
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Pint-Sized Luxury Cars
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play_circle_filled Valet Parking Pranks
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Hyper-Safe SUVs
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play_circle_filled Endearing Car Q&A Campaigns
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Miniature Off-Road Autos
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Baby Olympic Sprinter Ads
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Guided Mindfulness Apps
Guided Mindfulness Apps
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Instructive Meditation Apps
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Time-Efficient Restaurant Apps
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play_circle_filled 2014 Trend Report Top 20
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Immersive Cinematic Driving Apps
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This App Brings Adventure to Virtual BMW i3 Electric Car Drivers
Digital Driving Apps
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The Screenreach 'Screach' Interactive Billboard Game was a UK Hit
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Fiat Creates 'Eco Drive' for Green Drivers