Category
Tech
Automated Upkeep
Trend cluster
Category
Gamified
Drive
Drivers turn to mobile technology to track personal performance.
4.1
Trend score
Trend
What is the Gamified Drive trend?
Gamified Drive: As consumers become increasingly dependent on mobile usage, a desire for self-improving tech becomes commonplace. Seeking to aid personal performance, drivers are turning to mobile apps that help track speed and relevant statistics, speaking to a desire for more efficient methods of personal improvement and a desire for fun in all aspects of life, especially for young people.
Trend themes
Themes within the Gamified Drive trend
Three behaviours holding the trend together01
Gamification
Gamification apps and features are becoming more common as people seek to improve themselves in a fun and engaging way.
02
Driver Analytics
Apps and devices that track drivers' habits and abilities are on the rise as people look for ways to become safer and more efficient on the road.
03
Virtual Reality Experiences
Automotive companies are increasingly using VR technology to give potential customers a more immersive and engaging look at their vehicles.
Industry implications
What the Gamified Drive trend means for industry
Where the trend changes the playbookFor
Mobile App Development
With the rise of gamification and driver analytics, mobile app developers have a huge potential market for creating engaging and useful apps.
For
Automotive Sales and Marketing
By incorporating virtual reality experiences and social media campaigns, car companies can better reach younger audiences and create more effective advertising.
For
Wearable Technology
With the development of wearables that monitor biometrics like mood and diet, there is potential for future integration of health and driving data for a more holistic picture of personal well-being.
Trend signals
Trend signals for Gamified Drive
Trend score 4.1 out of 10, from popularity 73%, activity 42%, freshness 8%.
Popularity73%
Activity42%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Gamified Drive trend
5 featured examples from Jan 25, 2014 to Oct 20, 2015CategoryAutos
Driver-Analyzing Apps
The Driving Curve App is a Car App That Monitors Your Driving Abilities
Opportunity for app developers to create driver-analyzing apps that enhance the driving experience.
CategoryAutos
Healthy Driver Wearables
Jawbone UP and Automatic Prevent Road Rage by Assessing Mood and Diet
The integration of biometric sensors into driver-assisting technologies presents an opportunity for automakers to address safety concerns and improve the driving experience
CategoryTech
Multi-Activity Enhancing Apps
Agent Helps You Kick Start Your Day by Helping You Multitask
Disruptive innovation opportunity: Explore app development to create multitask apps that revolutionize daily task management.
CategoryAutos
Virtual Driving Apps
Volvo's Car Test Drive Game Takes You Inside a Virtual Vehicle
Car manufacturers can utilize virtual driving experiences to promote their vehicles and attract potential buyers.
CategoryAutos
Social Car Test-Drives
MINI's 'INSTADRIVE' Recreates the Driving Experience on Social Media
Automotive brands can leverage simulated test-drives to showcase their cars and engage with potential customers in a unique way.
