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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,517 more

Unorthodox Shopping

Showrooms are popping up in unexpected locales to add intrigue to buying

Implications - As the competition among retailers rises, a need for differentiation prompts brands to turn to unorthodox marketing tactics. Turning to unexpected locations such as hair salons and cafes as a base for retail display, brands are utilizing uncommon environments to add excitement to traditional buying experiences. Unexpected showrooms not only add intrigue, but also aid in the revitalization of a brand, reflecting the importance of unpredictable marketing techniques.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
311,817 Total Clicks
Date Range:
Mar 13 — Jun 14
Trending:
Warm
Consumer Insight Topics:

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