The Sunglass Hut has a clever new Mother’s Day campaign that will definitely turn some heads. This cool campaign stars Georgia May Jagger and her model/actress mother Jerry Hall.
This eye-catching Sunglass Hut campaign has a bright yellow background and features this celebrity mother and daughter pair goofing around while sporting some stylish shades. It’s kind of rare to see a happy, functional celebrity family, so that adds extra interest to this awesome campaign. There is a lot of public interest in relation to celebrity children, which makes this a really clever way to market a product so close to Mother’s Day.
This rocking mother/daughter duo campaign is full of adorable hug captures. The Sunglass Hut Mother’s Day campaign is loaded with fun family captures and leaves you with a warm, sentimental feeling (and a sudden desire to buy some stylish sunglasses.)
What's Driving This Trend
- Celebrity Mother-daughter Collaborations
- Brands can tap into the public's fascination with celebrity families by featuring mother-daughter duos in product campaigns.
- Sentimental Marketing
- Marketers can evoke warm emotions in customers and increase brand affinity by creating campaigns that celebrate family relationships.
- Functional Celebrity Families
- There is an opportunity for brands to feature functional celebrity families in their marketing campaigns to stand out among the many fragmented, controversial celebrity families often in the public eye.
Who This Affects Most
- Fashion Retail
- Fashion retailers can leverage this trend by featuring celebrity mother-daughter duos to promote their products, creating a sentimental connection with customers.
- Eyewear
- Eyewear companies can use this trend to create campaigns that highlight the importance of protecting the eyes while also providing a sentimental connection through family bonding moments.
- Luxury Goods
- Luxury brands can utilize sentimental marketing techniques and collaborate with celebrity families to create campaigns that tap into the public's curiosity about them while also promoting their high-end products.
