Category
Lifestyle
Assisted Choices
Trend cluster
Category
Haute-listic
Health
Wellness activities are proliferated as a means to convey status.
4.7
Trend score
Trend
What is the Haute-listic Health trend?
Haute-listic Health: The concepts of wellness and privilege are intertwined for consumers, which has lead to activities like yoga and Pilates being utilized to bolster status. As consumer obsession with health continues, the proliferation of holistic practices in marketing relates to consumers on the basis of familiarity, but also on the coveted notion of exoticism.
Trend themes
Themes within the Haute-listic Health trend
Three behaviours holding the trend together01
Holistic Wellness as a Status Symbol
The increasing association of wellness practices with luxury and status creates opportunities for businesses to explore how to offer exclusive, high-end holistic wellness services to this audience.
02
Athletic-Inspired Fashion
The blending of activewear with fashion trends signifies an opportunity to market athletic-inspired clothing lines to fashionable fitness enthusiasts.
03
Exotic and Novel Wellness Practices
Companies can differentiate themselves from other wellness services by offering rare, novel, and exotic wellness services that appeal to consumers' desires for unique and original experiences.
Industry implications
What the Haute-listic Health trend means for industry
Where the trend changes the playbookFor
Luxury Wellness Services
High-end wellness services that focus on holistic wellness practices and cater to consumers who view wellness as a luxury status symbol.
For
Athletic-Inspired Fashion Retailers
Fashion retailers that specialize in offering activewear with an emphasis on fashionable designs for fitness enthusiasts.
For
Novel Wellness Experiences
Businesses that offer unique and hard-to-find wellness services for consumers looking for new and exciting experiences.
Trend signals
Trend signals for Haute-listic Health
Trend score 4.7 out of 10, from popularity 66%, activity 68%, freshness 8%.
Popularity66%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Haute-listic Health trend
4 featured examples from Jun 21, 2013 to Apr 24, 2014CategoryFashion
Down-to-Earth Activewear Lookbooks
The Descente Women’s Training SS14 Catalog Stars Adrianne Ho
Opportunity for athletic apparel companies to design clothing that appeals to women who prioritize comfort and functionality.
CategoryLuxury
Minimalist Athletica Lookbooks
Yasya Minochkina’s SS 2014 Lookbook is a Workout Motivator
Fashion brands can tap into the trend of minimalist sportswear and athletic-inspired fashion.
CategoryFashion
Playground Yogi Photo Shoots
Photographer Rafael Martinez Took Diane Li to the Great Outdoors
Opportunity for yoga apparel companies to showcase their products in action through athletic-inspired photo shoots.
CategorySocial Good
One-for-One Exercise Totes
'Babar's Yoga for Elephants' by Out of Print is Made in the USA
Disruptive innovation opportunity: Integrate social and charitable initiatives into the fashion retail industry to attract conscious consumers.
