Category
Lifestyle
Assisted Choices
Trend cluster
Category
Yoga
Tech
As yoga becomes more lifestyle than sport, devices and apps begin to accommodate it.
4.3
Trend score
Trend
What is the Yoga Tech trend?
Yoga Tech: Once a fairly lesser-known form of exercise and meditation, yoga is now a full-blown way of life. As a result, the meditative practice is evolving to suit the modern consumer. It has become increasingly technologically enhanced, proving that even deliberately slow-moving practices must boast a sense of convenience and gameification to appeal to today's consumer.
Trend themes
Themes within the Yoga Tech trend
Three behaviours holding the trend together01
Tech-enhanced Yoga
Yoga has become increasingly technologically enhanced, which presents opportunities for innovation in the fitness tech space by creating more advanced yoga equipment.
02
Guided Yoga Apps and Interactive Yoga Mats
Innovations like interactive yoga mats and guided yoga apps that provide personalized instructions through embedded sensors or video content present opportunities for the development of more advanced workout and training solutions.
03
Mobility and Convenience through Travelling Yoga Apps and Assistive Yoga Mats
Travelling yoga apps and assistive yoga mats enable people to practice yoga anytime and anywhere, presenting disruptive innovation opportunities for those who aim to create more accessible and convenient yogic experiences.
Industry implications
What the Yoga Tech trend means for industry
Where the trend changes the playbookFor
Fitness Tech
The trend towards technology-enhanced yoga presents a multitude of opportunities for the wellness industry to innovate the fitness equipment and design.
For
App Development
The innovations of guided yoga apps require expertise in app development, which presents an opportunity for app developers to create more specialized apps for the fitness industry.
For
Consumer Goods
Travelling yoga apps and assistive yoga mats present opportunities for companies in the retail and consumer goods industries to create affordable and convenient yoga accessories for the wellness market.
Trend signals
Trend signals for Yoga Tech
Trend score 4.3 out of 10, from popularity 73%, activity 49%, freshness 8%.
Popularity73%
Activity49%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Yoga Tech trend
6 featured examples from Jun 9, 2012 to Jan 13, 2015CategoryLifestyle
Interactive Yoga Mats
The Innovative Yoga Mat LUNAR Works Alongside the TERA App
Companies in the fitness and wellness industry can explore incorporating interactive technology into their workout equipment and apps.
CategoryBusiness
Magnetized Exercise Mats
The Nadi Yoga Mats Will Roll Without a Hitch
The use of magnetic technology in yoga mats opens up opportunities for companies to create and market innovative yoga gear.
CategoryLifestyle
Guided Yoga Apps
The FitStar Yoga App Includes Short Guided Videos Get You Flexible Fast
The fitness app industry continues to grow as more people seek convenient ways to stay active and healthy.
CategoryLifestyle
Travelling Yoga Apps
Lululemon's 'Om-Finder' App is Made for On-the-Go Movement Enthusiasts
The rise of traveling yoga apps presents disruptive innovation opportunities for the fitness technology industry, including the development of more specialized fitness apps and we…
CategoryLifestyle
Mobile Yoga Apps
The Daily Yoga App Adds Ease to a Routine Practice
Integrating modern technology to create personalized workout plans for users and enhance their fitness journey.
CategoryLifestyle
Assistive Yoga Mats
This Hi-Tech and Smart Yoga Mat is Like Your Own Personal Yoga Guide
Opportunities for disruptive innovation in the fitness and wellness industry through smart yoga mats and personalized at-home practices.
