As yoga becomes more lifestyle than sport, devices and apps begin to accommodate it
Implications - Once a fairly lesser-known form of exercise and meditation, yoga is now a full-blown way of life. As a result, the meditative practice is evolving to suit the modern consumer. It has become increasingly technologically enhanced, proving that even deliberately slow-moving practices must boast a sense of convenience and gameification to appeal to today's consumer.
Trend Themes
1. Tech-enhanced Yoga - Yoga has become increasingly technologically enhanced, which presents opportunities for innovation in the fitness tech space by creating more advanced yoga equipment.
2. Guided Yoga Apps and Interactive Yoga Mats - Innovations like interactive yoga mats and guided yoga apps that provide personalized instructions through embedded sensors or video content present opportunities for the development of more advanced workout and training solutions.
3. Mobility and Convenience Through Travelling Yoga Apps and Assistive Yoga Mats - Travelling yoga apps and assistive yoga mats enable people to practice yoga anytime and anywhere, presenting disruptive innovation opportunities for those who aim to create more accessible and convenient yogic experiences.
Industry Implications
1. Fitness Tech - The trend towards technology-enhanced yoga presents a multitude of opportunities for the wellness industry to innovate the fitness equipment and design.
2. App Development - The innovations of guided yoga apps require expertise in app development, which presents an opportunity for app developers to create more specialized apps for the fitness industry.
3. Consumer Goods - Travelling yoga apps and assistive yoga mats present opportunities for companies in the retail and consumer goods industries to create affordable and convenient yoga accessories for the wellness market.
