Category
Tech
Delegated Interfaces
Trend cluster
Category
Digitized
Diet
Nutritional monitoring is enhanced via accessible, mobile applications.
2.2
Trend score
Trend
What is the Digitized Diet trend?
Digitized Diet: Despite the benefits of a nutritional lifestyle, preparation and monitoring can prevent individuals from taking the leap. Seeking a more adaptable method of maintaining nourishment, consumers are turning to mobile apps to help measure, analyze and record everything from calories to food intake, combining the convenience of modern technology with a desire to maintain health.
Trend themes
Themes within the Digitized Diet trend
Three behaviours holding the trend together01
Mobile Nutrition Monitoring
Consumers are turning to mobile apps to help measure, analyze and record everything from calories to food intake.
02
Personalized Nutrition Coaching
The rise of apps offering personalized diet plans for users connecting with their own personalized diet plans and feedback from nutrition coaches.
03
Comprehensive Health Tracking
The development of apps like Noom which integrate diet, exercise and psychological elements to create a more comprehensive approach to weight loss and health tracking.
Industry implications
What the Digitized Diet trend means for industry
Where the trend changes the playbookFor
Healthtech
The increasing use of apps for nutrition and health tracking creates disruptive innovation opportunities for healthtech companies.
For
Mobile App Development
The growing demand for personalized nutrition apps and comprehensive health trackers creates opportunities for businesses specializing in mobile app development.
For
Fitness Apparel
As the trend continues towards more personalized and technology-driven health and fitness tracking, businesses in fitness apparel can consider integrating technology into their products.
Trend signals
Trend signals for Digitized Diet
Trend score 2.2 out of 10, from popularity 38%, activity 20%, freshness 8%.
Popularity38%
Activity20%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Digitized Diet trend
4 featured examples from Jan 8 to Mar 25, 2014CategoryTech
Healthy Nutrition Coaching Apps
The Rise App is a New Way to Diet and Healthy Eating
The Rise app aligns with the health and wellness industry by offering personalized diet plans and coaching to improve users' overall well-being.
CategoryTech
Comprehensive Weight-Loss Apps
The 'Noom' App Tracks Your Diet, Exercise and Psychological State
The rise of comprehensive weight-loss apps like Noom creates an opportunity for health tech innovators to develop more sophisticated, user-focused platforms that integrate quantit…
CategoryLifestyle
Food-Scanning Diet Apps
This Healthy Diet App Reveals Nutritional Info from Barcode Scans
Innovative mobile app developers can tap into the growing demand for diet tracking apps that incorporate barcode scanning and feature integration with popular weight management sy…
CategoryTech
Minimal Weight-Watching Apps
The Simple Diet Tracker App Keeps Track of Weight Over Time
Opportunity for health and fitness industry to develop personalized fitness and diet plans using data from weight tracking apps.
