Noom is a ‘weight loss coach’ app targeted to people looking to cut down their weight. The app helps users track their calorie intake and record their exercise habits.
Unlike some weight loss apps that feature strictly on the number of calories or grams of fat, Noom is designed to be more qualitative in approach rather than purely quantitative.
Users can program their health goals into the app These can be things like losing weight for an upcoming event, toning your legs or even being happier. The app then asks questions about relevant health habits and sets a target, which it uses to create a diet and exercise plan.
The app also has a meal-making assistant component that specifies the nutritional content of foods. It even has a pedometer that tracks how many steps you take per day.
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