Category
Lifestyle
Assisted Choices
Trend cluster
Category
Zen
Ubiquity
As yoga becomes more popular, it inspires numerous industries.
5.0
Trend score
Trend
What is the Zen Ubiquity trend?
Zen Ubiquity: Accepted as more of a lifestyle than a simple form of exercise, yoga is inspiring an array of industries. The peace-promoting practice is ushering in a new era among consumers that sees yoga integrated as a belief system that requires accessories and affects countless products and services.
Trend themes
Themes within the Zen Ubiquity trend
Three behaviours holding the trend together01
Yoga accessories and lifestyle
As yoga becomes more popular, consumers are seeking accessories and products that align with the peaceful practice.
02
Nature-inspired fashion
People are seeking handcrafted, unique fashion pieces that are inspired by nature, yoga, and meditation.
03
Fitness retreats and vacation packages
Travelers are seeking unique and challenging fitness retreats that offer a combination of adventure and wellness.
Industry implications
What the Zen Ubiquity trend means for industry
Where the trend changes the playbookFor
Fashion and Accessories
Innovative designers can develop unique and natural accessories for the growing market of yoga practitioners and enthusiasts.
For
Health and Wellness
Health and wellness brands can expand their offerings to provide more unique and holistic experiences for their customers, such as fitness retreats and yoga-inspired vacations.
For
Tourism and Travel
The tourism and travel industry can capitalize on the growing trend of wellness tourism by offering unique and customizable fitness vacation packages.
Trend signals
Trend signals for Zen Ubiquity
Trend score 5.0 out of 10, from popularity 74%, activity 67%, freshness 8%.
Popularity74%
Activity67%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Zen Ubiquity trend
8 featured examples from May 11, 2012 to May 23, 2014CategoryLifestyle
Neon Yoga Photography
Björn Ewers Showcases Neon Typography with the Help of a Professional Yogi
Yoga studios can create neon- and sign-themed workout classes, offering customers a unique experience that combines fitness with artistry.
CategoryArt & Design
Yoga-Promoting Seating
The ZenCircus Chair is a Serene Piece of Fitness Furniture
Disruptive Innovation Opportunity: Introduce seating options that integrate fitness components to meet the growing demand for health-promoting furniture.
CategoryFashion
Yoga-Inspired Footwear Lookbooks
The Gioia Maini Diana Collection is Fierce and Flexible
Fashion industry can explore the incorporation of yoga-inspired aesthetics into their collections.
CategoryFashion
Playground Yogi Photo Shoots
Photographer Rafael Martinez Took Diane Li to the Great Outdoors
Opportunity for yoga apparel companies to showcase their products in action through athletic-inspired photo shoots.
CategoryPop Culture
Yoga Pant Prank Videos
This Hilarious Yoga Pants Prank Fools People Who Decide to Sneak a Peek
Opportunity for disruptive innovation in creating more diverse and inclusive marketing campaigns that challenge harmful stereotypes and biases.
CategoryLifestyle
Yoga-Inspired Timber Necklaces
These Handcrafted Accessories from Dharma Wanderlust are Chic
Craftsmen can explore incorporating natural materials and yoga elements into their creations.
CategoryLifestyle
Fitness Travel Packages
Reebok Fitness Vacation Packages Promise Sightseeing and Sweating
Opportunity for travel companies to tap into the growing demand for fitness and adventure-centric vacations.
CategoryArt & Design
Zen Condiment Holders
These Stackable Pebble Salt and Pepper Shakers Bring Balance to Your Meals
Embrace the opportunity to create kitchenware that incorporates elements of mindfulness and balance, offering consumers a more holistic culinary experience.
