Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

Supersized Perspective Ads

The McDonald's Large Coffee Ad is One of Epic Proportions

— November 22, 2011 — Marketing
Hold a cup of coffee up close to your line of vision, and you just might see the world as DDB Advertising Agency did when coming up for the inspiration behind this McDonald’s Large Coffee ad. The European ad depicts a point-of-view perspective of the person drinking the coffee and places it in front of a clear blue sky.

When the viewer realizes he isn’t looking at a polluted lake or a mucky infinity pool, the ad works on a subconscious level, appealing to the audience's senses, and reminding them how a nice, warm cup of coffee makes them feel on a cold, brisk day. Combine that feeling with the immense size of the coffee from the perspective of sight portrayed in the print, and one is reminded of the extraordinary value of purchasing a large cup of the brew.

The risk McDonald’s took with this ad in presenting a scene that to some may first appear like an environmental mishap, may explain why it hasn't been seen yet in North American markets. Yet, when you think of the creative ingenuity that went behind thinking up this visual masterpiece, one cannot deny that the McDonald’s Large Coffee ad inspires you to really think in order to figure out its message.