The upcoming game 'Saints Row IV' has taken the title for craziest special-edition offering with its Commander in Chief Edition. The Commander in Chief Edition is only being sold in England and Wales and is priced at the astronomical sum of $1,000,000. In this case a million dollars will get you a copy of the game and then some.
In addition to getting a copy of the game, those who purchase the Commander in Chief Edition will get: a Lamborghini Gallardo, Toyota Prius with one year's insurance, seven nights at the Top Royal Suite at Dubai's Burj-al-Arab hotel, plastic surgery and a full-size Dub-Step replica gun (an in-game weapon). That list may seem exhaustive, but there's a few more things that come with the package, such as a personal shopper and new wardrobe. Forbes tallied up the total cost of the package and came up with a figure of around $800,000, netting the game's publisher a $200,000 profit.
Why This Trend Is Growing
- Special Edition Offerings
- Opportunity to create ultra-luxury special editions for popular game releases.
- Experiential Purchases
- Increasing demand for unique and extravagant experiences bundled with products.
- High-end Collectibles
- Growing market for exclusive and valuable collectible items associated with popular games.
Industries Being Reshaped
- Gaming
- Innovative game publishers can create high-end special editions to cater to luxury consumers.
- Automotive
- Collaboration with game publishers to provide luxury cars as part of special edition bundles.
- Hospitality
- Hotels can offer exclusive packages with game special editions to attract high-end customers.
