Category
Lifestyle
Assisted Choices
Trend cluster
Category
Vegan
Convenience
Animal-free edibles are given an on-the-go overhaul for lifestyle accommodation.
3.6
Trend score
Trend
What is the Vegan Convenience trend?
Vegan Convenience: As the vegan population increases in North America, those accustom to prepackaged food and quick service meals are in search of fast nutrition. The rise of delicious, animal-free edibles that are also easily bought/made is filling the need for easy integration (and ultimately, acceleration) of the health-conscious lifestyle.
Trend themes
Themes within the Vegan Convenience trend
Three behaviours holding the trend together01
Rise of veganism
As the vegan population increases in North America, the need for fast and easy prepackaged vegan meals is rising.
02
Unique vegetable snacks
Consumers are seeking unusual vegetable snack options such as brussels sprouts, broccoli, and carrots which provide a comforting crunch without any guilt.
03
Gluten-free and vegan options
There is a growing demand for products that accommodate changing dietary preferences, such as gluten-free, non-GMO and vegan snacks.
Industry implications
What the Vegan Convenience trend means for industry
Where the trend changes the playbookFor
Vegetarian and vegan food products
Companies can capitalize on the rise of veganism by creating prepackaged vegan meals and snacks that cater to busy lifestyles.
For
Health food snacks
The popularity of unique vegetable snacks and gluten-free, non-GMO and vegan options presents opportunities for the health food industry.
For
Packaging & labeling
As more consumers demand unique vegetable snacks and gluten-free, non-GMO and vegan options, there are new opportunities for packaging and labeling in the food industry.
Trend signals
Trend signals for Vegan Convenience
Trend score 3.6 out of 10, from popularity 48%, activity 52%, freshness 8%.
Popularity48%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Vegan Convenience trend
7 featured examples from Mar 4, 2015 to Jun 2, 2016CategoryLifestyle
Raw Gluten-Free Snacks
These Ready-to-Eat Snacks Facilitate Healthy Snacking on the Go
Opportunity for food companies to create and market a wider range of gluten-free and vegan-friendly snacks.
CategoryLifestyle
Flavored Broccoli Snacks
'Broccoli Poppers' Amplify the Flavor of a Simple Raw Snack
Design new healthy and flavorful snacks made from vegetables for consumers who want healthy snacking options.
CategoryLifestyle
Homemade Quinoa Bars
This Gluten-Free Recipe Makes a Healthy Fruit and Nut Snack For On the Go
Disruptive innovation opportunity: Explore the development and marketing of healthy snack alternatives using natural ingredients and cater to dietary restrictions.
CategoryLifestyle
Wasabi-Flavored Coconut Chips
These Tasty Toasted Coconut Chips are a Healthy Vegan Snack Option
Creating and marketing healthy snack options that cater to the growing demand for plant-based and natural foods.
CategoryLifestyle
Vegan Jerky Snacks
The Louisville Vegan Jerky Co.'s Snacks Provide Protein Sans Meat
The snack industry can explore new meat-free snack options to cater to the increasing demand for plant-based alternatives.
CategoryLifestyle
Exotic Brussels Sprout Snacks
Brussel Bytes' Vegetable Snacks are Seasoned Enticing Flavors
The health food sector will continue to grow as consumers demand more natural and nutritious snacks.
CategoryLifestyle
Broccoli Citrus Snacks
These Rhythm Superfoods Broccoli Bites Boast a Citrus Soy Sauce Flavor
Disruptive innovation opportunity: Revolutionize the healthy snack food market by offering innovative, nutritious, and delicious options like citrus-infused broccoli snacks.
