'Saf Life' recently launched a line of ready-to-eat products that are gluten-free and vegan-friendly. With 13 percent of the UK population cutting gluten out of their diet, there is a growing demand for products that accommodate changing dietary preferences. These snacks provide a portable option for gluten-free consumers who need to eat on the run.
The new line from Saf Life consists of ready-to-eat snacks that are raw, vegan and gluten-free. The line includes popular choices such as kale crisps and coconut chips, as well as unexpected products such as coconut pastilles and nutty nori. Each product is packaged in a resealable pouch or slim plastic tube for portable snacking.
By producing plant-based snacks that are also gluten-free, Saf Life hopes to attract health conscious consumers with many different dietary needs.
Key Themes Behind This Trend
- Gluten-free Snacks
- Opportunity for developing more innovative and diverse gluten-free snack options.
- Vegan-friendly Snacks
- Potential to create new plant-based snack options that cater to the growing vegan market.
- Portable Snacking
- Chance to develop more convenient and on-the-go snack options for busy consumers.
Where This Applies
- Food and Beverage
- Opportunity for food companies to create and market a wider range of gluten-free and vegan-friendly snacks.
- Celiac Disease and Gluten Intolerance
- Potential for companies specializing in gluten-free and celiac-friendly products to expand their offerings and reach a larger market.
- Health and Wellness
- Opportunity for health-focused brands to create convenient and nutritious on-the-go snack options.
