Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mainstream
Meatless
Traditionally meat-laden meals are adopted for the masses.
2.7
Trend score
Trend
What is the Mainstream Meatless trend?
Mainstream Meatless: Vegetarian entrees are often seen as less attractive alternatives to their meaty counterparts, but as the number of meatless consumers rises, the number of mainstream, more flavor-conscious options is following suit. Although the shift towards traditional vegetarian fare has included an avoidance of imitation meat, big name brands are re-embracing faux meat in an effort to make the transition from one to the other more organic.
Trend themes
Themes within the Mainstream Meatless trend
Three behaviours holding the trend together01
Mainstream Vegetarianism
As more people become vegetarian, the demand for mainstream and organic vegetarian options increases.
02
Healthy Fast Food
Startups are offering healthy fast food options with organic and all natural ingredients and delivery services.
03
Sustainability in Food Production
Companies are looking for ways to reduce carbon footprint and have more sustainable practices in food production.
Industry implications
What the Mainstream Meatless trend means for industry
Where the trend changes the playbookFor
Food Delivery Services
There is opportunity to create market disruption and capitalize on the increasing demand for healthy and fast food delivery services.
For
Plant-Based Meat Alternatives
Investing in research and development for plant-based meat alternatives across the food industry can be a profitable move.
For
Sustainable Food Production
The food industry can benefit from introducing sustainable practices to reduce carbon footprint and respond to consumer demand for environmentally friendly products.
Trend signals
Trend signals for Mainstream Meatless
Trend score 2.7 out of 10, from popularity 44%, activity 30%, freshness 8%.
Popularity44%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Mainstream Meatless trend
6 featured examples from Aug 14, 2013 to Apr 30, 2014CategoryLifestyle
Sushi-Inspired Vegetarian Snacks
Cucumber Feta Rolls are a Quick Treat to Whip Up for Guests
Opportunity to introduce innovative vegetarian snacks into the market.
CategoryEco
Sustainable Swedish Meatballs
IKEA Meatballs Will Now be Meatless to Reduce Their Carbon Footprint
Disruptive innovation opportunity: Develop plant-based meat substitutes that closely mimic the taste and texture of traditional meatballs to cater to the growing market of consume…
CategoryLifestyle
Healthy Fast-Food Deliveries
Spoonrockets Deliveries Healthy and Organic Meals Within 10 Minutes
Food delivery services need to adapt to provide healthier options and faster delivery times to meet consumer demands.
CategoryLifestyle
Deep-Fried Cheese Patties
KFC India Released a Deep-Fried Paneer Patty
Fast food chains have the opportunity to expand their vegetarian menu options and cater to the growing demand for meat-free alternatives.
CategoryLifestyle
Seasonal Meatless Curries
This Summer Vegetable Curry Recipe Packs a Ton of Flavor
Disruptive innovation opportunity: Developing innovative plant-based food products and expanding the market for meatless alternatives.
CategoryLifestyle
Meatless Fruit-Topped Pizzas
Serve Your Guests a Sweet and Healthy Appetizer with Apple Pizza
Exploring plant-based and healthy eating as a market opportunity for appetizers and snacks.
