Category
Business
Assisted Conversion
Trend cluster
Category
Makeshift
Luxury
Retailers turn to temporary methods of extravagance for pragmatic exclusivity.
5.2
Trend score
Trend
What is the Makeshift Luxury trend?
Makeshift Luxury: Broadening market appeal without sacrificing costs, retailers are turning to pop-up events that offer temporarily lavish alternatives. Temporary acts of extravagance reflect a shift towards more sensible approaches to status.
Trend themes
Themes within the Makeshift Luxury trend
Three behaviours holding the trend together01
Pop-Up Experience
There are more businesses engaging in temporary, pop-up events and installations to create buzz and generate interest.
02
Eco-Luxury
Businesses are focusing on luxury experiences that are made more eco-friendly and sustainable to appeal to environmentally conscious consumers.
03
Male Grooming
There's a rising trend in the male grooming industry and brands are taking advantage by introducing new lines and pop-up experiences for male consumers.
Industry implications
What the Makeshift Luxury trend means for industry
Where the trend changes the playbookFor
Hospitality
Businesses in the hospitality industry can create buzz and increase interest by hosting pop-up events, luxury experiences and using eco-friendly features in their establishments.
For
Fashion
Companies in the fashion industry can draw more attention to their brand by collaborating with other brands, hosting pop-up experiences, and introducing luxury, eco-friendly products.
For
Food and Beverage
The food and beverage industry can drive sales and customer attraction by introducing new and exclusive food and drink items, hosting exclusive pop-up experiences, and collaborating with other chefs or brands.
Trend signals
Trend signals for Makeshift Luxury
Trend score 5.2 out of 10, from popularity 78%, activity 70%, freshness 8%.
Popularity78%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Makeshift Luxury trend
6 featured examples from Dec 11, 2013 to Aug 15, 2015CategoryEco
Shipping Container Spas
The SOAK Urban Bathhouse Serves Up Indulgence in a Sustainable Way
Leveraging shipping container architecture to create unique and eco-friendly spa experiences.
CategoryLifestyle
Floating Pop-Up Restaurants
S.Pellegrino's Pop-Ups Will be Part of the Cannes Film Festival Events
The food and beverage industry can explore the concept of floating pop-up restaurants to attract customers with unique dining experiences.
CategoryFashion
Temporary Luxe Fashion Shops
Louis Vuitton & Colette Unveiled a Male Fashion Pop-Up Shop in Paris
The retail industry can benefit from implementing temporary pop-up shops and exclusive collaborations to attract customers and create excitement around their brands.
CategoryLuxury
Couture Cable Cars
The Chanel Cable Car Takes Style to New Heights
Luxury fashion brands can explore experiential marketing at luxury ski-resorts and other luxury destinations
CategoryLifestyle
Champagne Bar Pop-Ups
Selfridges is Celebrating Champagne Week with a Pop-Up Champagne Tasting
Innovative concepts for restaurants and bars that offer premium dining experiences and collaborate with renowned chefs.
CategoryFashion
Male Pampering Pop-Ups
The Pop-Up Bottega Veneta Barber Shop Debuts the Brand's Shave Line
The beauty and personal care industry can capitalize on the rising trend of male grooming and develop specialized products and services for their male customers.
