Trend cluster
Category

Mobile
Health

Consumers turn to smartphones for health-oriented guidance.

Predictive Health AppsFat-Measuring AppsComprehensive Weight-Loss AppsStationary Health-Monitoring AppsAnti-Childhood Obesity Applications

Trend

What is the Mobile Health trend?

Mobile Health: The ubiquity of mobile connectivity has rendered the modern consumer to require instant gratification. Looking to smartphones for constant guidance, users are utilizing health-oriented apps and add-ons to effectively augment health into a less daunting topic that they can both control and augment without the need for formalized healthcare.

Trend themes

Themes within the Mobile Health trend

Three behaviours holding the trend together
01

Mobile Health Apps

The widespread adoption and availability of mobile technology has given rise to a multitude of health apps and add-ons that allow consumers to monitor, record and interpret health-related information in real-time.

02

Comprehensive Health Monitoring Apps

With more users looking for qualitative rather than quantitative approaches to health, comprehensive apps that incorporate not only exercise and food intake but also psychological and emotional states are in demand.

03

Inclusive Healthcare Apps

There is an increasing focus on designing and developing healthcare apps and platforms with accessibility in mind, catering to all age groups, genders, and abilities.

Industry implications

What the Mobile Health trend means for industry

Where the trend changes the playbook
For

Healthcare Industry

Innovative health apps and devices provide healthcare professionals with an opportunity to better monitor, treat and diagnose patients in real-time.

For

Technology Industry

There is significant scope for the technology industry to develop and improve wearable and non-invasive health monitoring devices that are compatible with a wide range of mobile platforms and user needs.

For

Fitness Industry

Health and fitness apps and devices are revolutionizing the way people approach exercise and fitness, giving rise to more personalized and tailored workout regimes.

Trend signals

Trend signals for Mobile Health

Trend score 3.0 out of 10, from popularity 56%, activity 26%, freshness 8%.

Popularity56%
Activity26%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America

Evidence

Examples of the Mobile Health trend

6 featured examples from Feb 18 to Jun 7, 2014
Predictive Health Apps
CategoryTech

Predictive Health Apps

The Nurse App for Health Makes Disease Predictions for a Patient

The healthcare industry can benefit from predictive health apps like Nurse app to improve patient outcomes and reduce costs by leveraging data analytics and artificial intelligenc…

Fat-Measuring Apps
CategoryTech

Fat-Measuring Apps

The Jawbone App Measures Your Body Fat Percentage to Keep You Healthy

Developing fitness apps that integrate body fat tracking features can attract health-conscious individuals.

Comprehensive Weight-Loss Apps
CategoryTech

Comprehensive Weight-Loss Apps

The 'Noom' App Tracks Your Diet, Exercise and Psychological State

The rise of comprehensive weight-loss apps like Noom creates an opportunity for health tech innovators to develop more sophisticated, user-focused platforms that integrate quantit…

Stationary Health-Monitoring Apps
CategoryTech

Stationary Health-Monitoring Apps

The Darma App Notes Posture and Heart Rate While Sitting

The health and fitness industry could benefit from adding stationary health-monitoring technology into their products.

Anti-Childhood Obesity Applications
CategoryTech

Anti-Childhood Obesity Applications

The Kurbo Health System Helps Kids Combat Health Issues

The mobile app development industry has opportunities for growth in the development of child-friendly health and wellness apps targeting childhood obesity prevention.

Inclusive Menstruation Apps
CategoryTech

Inclusive Menstruation Apps

The Dayima Women's Health App Also Has Features for Men

Opportunity for developers to create innovative and comprehensive mobile apps that cater to specific health needs, including menstruation tracking and social forums.