Relational Pet Packaging

Pet products adopt comical aesthetics to create an alluring connection

Implications - As a love for animals becomes more expressive, particular for owners, pet products are taking a more comical approach to create a personalized connection. Cartoonish aesthetics and pop culture references transform ordinary pet necessities into items that consumers can identify with, adding a deeper, more meaningful correlation to traditionally mundane products.
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
462,239 Total Clicks
Apr 13 - Aug 15
Warm
MarketingLifestylePetsBranding
Featured Examples
Takeout Toy Packaging - Stephani Stilwell's Tacocat Toys Come Packaged Like Fast Food
SCORE 6.4
Warm 10,890 Clicks Pub: Jun 5, 14
Takeout Toy Packaging
Stephani Stilwell's Tacocat Toys Come Packaged Like Fast Food
The super adorable ‘Tacocat’ toy and packaging concept by Stephani Stilwell combines all good things: fast food, cats and food with faces. The idea for Tacocat started with a word that... [More]
Cartoonish Dog Treat Branding - Josie's Bully Bites Comes in a Recyclable Container
SCORE 6.4
Warm 4,734 Clicks Pub: May 22, 14
Cartoonish Dog Treat Branding
Josie's Bully Bites Comes in a Recyclable Container
Josie’s Bully Bites is a made-up brand by Sarah Park, who was looking to create a recyclable and sustainable design for dog food. She came up with a cute packaging concept featuring a... [More]
Dental Doggy Branding - Whitebites Packaging Flaunts the Canine Features Cared For by the Contents
SCORE 6.2
Warm 7,830 Clicks Pub: Mar 9, 14
Dental Doggy Branding
Whitebites Packaging Flaunts the Canine Features Cared For by the Contents
Whitebites packaging comprises some pretty clever ideas by Cecilia Uhr. Doing a bit of market research, the designer noticed that rawhides often come in environmentally unfriendly plastic bags, and... [More]
Mousy Pet Food Marketing - Cat's Lunch Packaging Features Cartoons of the Creature's Choice Supper
SCORE 3.1
Mild 11,089 Clicks Pub: Apr 16, 13
Mousy Pet Food Marketing
Cat's Lunch Packaging Features Cartoons of the Creature's Choice Supper
For a feline, the mouse makes an extremely well-balanced meal. Cat’s Lunch packaging might not contain rodent-derived ingredients, but it asserts that its contents match all of the nutritional... [More]
Handsome Pooch Packaging - Frank's Dog Product Packaging is Specific to Dachshunds
SCORE 2.5
Mild 2,995 Clicks Pub: Aug 2, 14
Handsome Pooch Packaging
Frank's Dog Product Packaging is Specific to Dachshunds
The dog product packaging for Frank’s was created with a specific four-legged audience in mind—not just dogs in general, but “hot dog” dachshunds. Designer Amanda Day developed... [More]
Illustrated Pooch Packaging - The Kiehl's Dog Collection Boasts Graphic Grooming Products
SCORE 2.5
Untested 1,302 Clicks Pub: Aug 18, 15
Illustrated Pooch Packaging
The Kiehl's Dog Collection Boasts Graphic Grooming Products
The Kiehl’s Dog collection boasts a set of graphic grooming products—a Cuddly-Coat Grooming Shampoo, a Cuddly-Coat Conditioning Rinse and a Spray-n-Play Cleansing Spritz, The pet-focused... [More]
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