Illustrated Pooch Packaging

The Kiehl's Dog Collection Boasts Graphic Grooming Products

The Kiehl's Dog collection boasts a set of graphic grooming products -- a Cuddly-Coat Grooming Shampoo, a Cuddly-Coat Conditioning Rinse and a Spray-n-Play Cleansing Spritz, The pet-focused range adheres to the same quality the skincare brand is known for and features artisanal products for man's best friend.

The Kiehl's Dog collection boasts the cosmetic brand's classic black and white packaging -- consisting of two solid colored bottles and one clear container that boasts a spray nozzle. Each bottle is adorned with the recognizable Kiehl's typeface and features varying dalmatian graphics. While the collection's shampoo product features a dog who is in motion, its conditioning treatment is branded with a seated canine who appears gracefully and neatly groomed.

Pet Grooming Packaging
Innovative packaging designs for pet grooming products can elevate a brand's identity and attract more customers.
Artisanal Pet Products
The trend towards high-quality, organic, and artisanal pet products provides opportunities for niche market growth.
Humanization of Pet Care
Pet grooming products that reference human skincare products in their branding and formulation are becoming increasingly popular.

Industries Being Reshaped

Pet Care Industry
With an increasing demand for pet grooming products, the pet care industry can expand by catering to the changing expectations of pet owners.
Packaging Industry
Innovative packaging designs can give a competitive edge to companies in the pet care industry and beyond.
Organic Product Industry
The trend towards organic, artisanal pet products can be capitalized upon by companies in the organic and natural product industry.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 20%
Activity 25%
Freshness 8%

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