Category
Lifestyle
Assisted Choices
Trend cluster
Category
Overworked
Pride
Consumers change to not simply accept long workdays, but boast about them.
3.1
Trend score
Trend
What is the Overworked Pride trend?
Overworked Pride: The standard work week has expanded far beyond the 9 to 5, which has lead to not only acceptance, but a proliferation of packed schedules. Working consumers are turning to creative ways of celebrating a lack of free time in a bid to relate to one another.
Trend themes
Themes within the Overworked Pride trend
Three behaviours holding the trend together01
Proud Workaholic Culture
As work schedules continue to expand, consumers are embracing and even boasting about their busy lives.
02
Digital Nostalgia
Pop culture parodies and retro video games tap into consumers' desire for nostalgia and humor.
03
Work Week Productivity
New apps and products aim to enhance individuals' work weeks by promoting happiness and health.
Industry implications
What the Overworked Pride trend means for industry
Where the trend changes the playbookFor
Fashion
Workaholic-themed clothing plays on the trend of embracing a busy lifestyle.
For
Entertainment
Pop culture parodies and retro video games tap into consumers' desire for nostalgia and humor.
For
Technology
New apps and products aim to enhance individuals' work weeks by promoting happiness and health.
Trend signals
Trend signals for Overworked Pride
Trend score 3.1 out of 10, from popularity 49%, activity 35%, freshness 8%.
Popularity49%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Overworked Pride trend
5 featured examples from Sep 5, 2013 to Jun 13, 2014CategoryTech
Work Week Happiness Apps
Make My Week Aims to Improve Moods and Get Away from the Grind
The workweek happiness app trend opens up new opportunities for software companies aiming to improve workplace productivity and employee satisfaction.
CategoryFashion
Intensive Workaholic Attire
This All Work No Play Tee is Perfect for People Who Love to Keep Busy
The fashion industry can capitalize on the demand for workaholic attire and create a new category of clothing tailored for professionals
CategoryPop Culture
Office Furniture Spoofs
The Fetal Position Desk Addresses Health Concerns About Sitting All Day
A disruptive innovation opportunity for office furniture manufacturers to create unique designs that prioritize health and comfort for employees.
CategoryPop Culture
Computer Love Story Parodies
This 'Her' Parody Shows a Love Affair with Clippy the Paperclip
Disruptive innovation opportunity: Incorporate parodies and humorous content into various film and entertainment projects to engage audiences.
CategoryTech
Office-Simulating Video Games
This Pixelated Video Game Allows You to Destroy Your Office
The growing gaming industry could benefit from offering unique stress relief games like office-simulation video games.
