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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,248 more

Rented Play

Borrowing extends into toys and tech to satiate the ever-changing needs of children

Implications - A cost-effective alternative to buying new toys, parents are turning to methods of borrowing to satiate the developing interests of young people. Toy rentals and smartphone borrowing services provide temporary access to goods and activities, reflecting a need to maintain materialistic tendencies and individual desires in a post-recession society.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
174,871 Total Clicks
Date Range:
May 13 — Jul 14
Trending:
Average
Consumer Insight Topics:

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