Every year LEGO releases a new set that children bug their parents to buy for them as soon as they get wind of it; instead of purchasing expensive building block collection, a toy rental service gives them access at a fraction of the cost. Dubbed Pley, the toy rental service is being touted as Netflix for LEGO sets.
For $15 a month and up, this toy rental service conveniently delivers the sets right to people's doors. They even forgive the loss of up to 15 LEGO pieces, which is a natural part of playing such building blocks. Although children might be sad to see the sets returned to the company, the service teaches them valuable lessons about materialism and consumerism in addition to molding their minds in more imaginative and creative ways.