Category
Lifestyle
Assisted Choices
Trend cluster
Category
Altruistic
Adulteration
Sparking conversation, dolls and cartoons are used to raise awareness.
6.1
Trend score
Trend
What is the Altruistic Adulteration trend?
Altruistic Adulteration: Calling attention to violence, campaigns are utilizing nostalgic references like cartoons to discuss topics like abuse. Placing icons like Disney characters into realistic situations, these awareness campaigns transform childhood references into raw imagery, bringing attention to important issues.
Trend themes
Themes within the Altruistic Adulteration trend
Three behaviours holding the trend together01
Nostalgic References
Campaigns utilize nostalgic references like cartoons to discuss topics like abuse, transforming childhood references into raw imagery.
02
Realistic Takes on Popular Characters
Realistic takes on popular characters like Angry Birds and Barbie are explored to draw attention to important issues.
03
Shocking Imagery in Advertising
Advertising campaigns are utilizing shocking imagery and juxtaposing it with traditionally fulfilled and happy characters to raise awareness on issues like domestic abuse.
Industry implications
What the Altruistic Adulteration trend means for industry
Where the trend changes the playbookFor
Advertising and Marketing
In marketing and advertising, utilizing nostalgia or realistic. takes on popular characters can be used to raise awareness on important issues.
For
Entertainment and Media
In the entertainment and media industry, discussing taboo topics is becoming more popular and realistic takes on popular characters can be incorporated to create a conversation around these important issues.
For
Social Activism and Non-Profit
In the social activism and non-profit industry, utilizing popular children's icons to bring awareness to an important issue can be a powerful tool to encourage victims to report their cases in order for the authorities to prevent it from happening again.
Trend signals
Trend signals for Altruistic Adulteration
Trend score 6.1 out of 10, from popularity 89%, activity 87%, freshness 8%.
Popularity89%
Activity87%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Altruistic Adulteration trend
4 featured examples from Feb 17, 2012 to Jul 13, 2014CategorySocial Good
Abused Princess Ads
These Battered Disney Ads by Saint Hoax Hope to Put an End to Domestic Abuse
Opportunity for advertising agencies to create impactful campaigns that address societal issues and promote awareness.
CategoryArt & Design
Incestuous Princess Posters
These Abuse Awareness Illustrations by Saint Hoax are Cringe-Inducing
Opportunities for artists and designers to use their skills to create impactful artwork that raises awareness and promotes social change.
CategoryArt & Design
Bruised Doll Art Projects
Samantha Humphreys' Barbie Doll Art Series Addresses Adult Topics
Artists in the industry can explore new ways of conveying important messages and sparking social discussions through unconventional mediums, such as dolls and toys.
CategoryArt & Design
Beaten Avian Depictions
Angry Birds by Scooterek Has the Gang Bruised and Sore
Opportunity for game developers to create alternative game versions that integrate elements of realism and responsible gaming practices.
