The Acorns App Helps Manage Your Micro-Investing Portfolio
Rahul Kalvapalle — March 24, 2014 — Lifestyle
Acorns is a smartphone app that helps users make investments -- small, micro-investments to be specific.
The app lets users select their desired risk-level -- from conservative to aggressive -- and a balance for their portfolio based on the selected risk level. Once the portfolio is set up, it is automatically managed by the Acorns app. Users can re-assess their risk tolerance over time as conditions change, and they begin to appreciate the consequences of their portfolio settings and risk level.
The app uses a proprietary brokerage and advisory engine that is set up to make micro-investing economically viable, and less prohibitive for potential investors. The program does not require a minimum account balance or trade commissions.
Acorns is hoping that this approach will encourage younger people to think more about investing early, and often.
The app lets users select their desired risk-level -- from conservative to aggressive -- and a balance for their portfolio based on the selected risk level. Once the portfolio is set up, it is automatically managed by the Acorns app. Users can re-assess their risk tolerance over time as conditions change, and they begin to appreciate the consequences of their portfolio settings and risk level.
The app uses a proprietary brokerage and advisory engine that is set up to make micro-investing economically viable, and less prohibitive for potential investors. The program does not require a minimum account balance or trade commissions.
Acorns is hoping that this approach will encourage younger people to think more about investing early, and often.
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