Now that Orange Is the New Black season 2 has returned, there will no doubt be a lot of people tuning in to see more of the crazy adventures of Piper Chapman in prison. The first episode of OITNB was released on Netflix and as part of a funny promotion for the return of the show, Netflix created 'Feisty Chicken,' a playable spoof of Flappy Bird.
Back in season 1, the prison's chef Red offered a reward to any inmate that could catch the chicken and of course, this set off a crazy chicken hunt. In the Feisty Chicken game, you'll play as a chicken, flapping your way through brick walls topped with barbed wire and it's your mission to fly the coop.
What's Driving This Trend
- Promotional Gaming
- Businesses can create playable spoofs of popular games to promote their brand or product to their target audience.
- TV Series-inspired Gaming
- There is an opportunity to create video games based on popular TV series that engage audiences and promote brand or content awareness.
- In-show References
- Incorporating in-show references into promotional material can create a deeper connection between the audience and the brand or content.
Who This Affects Most
- Media and Entertainment
- Media and entertainment companies can create promotional video games and content to promote their TV series or movies.
- Marketing and Advertising
- Marketing and advertising agencies can use promotional games and content to engage audiences and promote their clients' brands.
- Game Development
- Game developers can create custom games for businesses and media companies as part of promotional campaigns.
