Category
World
Layered Getaways
Trend cluster
Category
Cultural
Customization
Consumers turn to DIY techniques to acquire cultural goods on a budget.
3.9
Trend score
Trend
What is the Cultural Customization trend?
Cultural Customization: Offering a cost-effective alternative to travel, consumers are turning to DIY goods to replicate cultural elements. Handcrafted Kimonos and tribal accessories allow consumers to experience foreign traditions without having to leave their homes, reflecting a desire for more cost-effective, yet personalized methods of exploration.
Trend themes
Themes within the Cultural Customization trend
Three behaviours holding the trend together01
DIY Culture
Consumers are favoring DIY techniques to acquire cultural goods at a reduced cost.
02
Widespread Tribal Fashion
Feathers, crowns and other hippie headbands along with tribal-inspired patchwork and print designs are becoming more mainstream.
03
Embroidery for Fun
Iron-on embroidered patches are making a come-back as personalized and artistic accessory options.
Industry implications
What the Cultural Customization trend means for industry
Where the trend changes the playbookFor
Fashion
Retailers and fashion designers can incorporate DIY techniques and tribal designs into their apparel and accessories lines.
For
Crafts
Craft stores and hobby shops can promote DIY products and embroidery/patch-making kits.
For
Travel
Travel agencies can explore travel packages that offer cultural workshops and arts & crafts classes for tourists who seek a hands-on cultural experience.
Trend signals
Trend signals for Cultural Customization
Trend score 3.9 out of 10, from popularity 47%, activity 61%, freshness 8%.
Popularity47%
Activity61%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cultural Customization trend
5 featured examples from Sep 14, 2012 to Jul 14, 2014CategoryFashion
DIY Fringe Kimonos
This Handmade Japanese Kimono is Made Without Any Sewing
Opportunity for fashion brands to offer DIY kits for creating fringe kimonos.
CategoryFashion
Abstract-Accented Apparel
Get Creative with the ‘a pair and spare’ DIY Japanese Obi Pa
Fashion designers can explore abstract prints and accents in their collections to cater to consumers looking for unique and visually striking apparel.
CategoryArt & Design
Tribal Lawn Chairs
The Latest 'A Beautiful Mess' DIY Involves an Aluminum Lawn Chair
The furniture industry can explore innovative ways to incorporate tribal-inspired designs and encourage upcycling of old furniture to tap into consumer demand for unique pieces.
CategoryFashion
Handmade Tribal Headdresses
The 'A Beautiful Mess' DIY Feather Crown Gives Off a Hippie Vibe
Fashion brands can capitalize on the trend by incorporating handmade feather accessories into their collections or offering DIY fashion kits.
CategoryArt & Design
Artsy African Patches
P.S. - I Made This Embroidered Patches are Available From Indego Africa
Craft and DIY industry can offer new products, tools, and resources to cater to the growing demand for DIY embroidery projects.
