Trend cluster
Category

Unexpected
Office

To the delight of employees, workplaces are popping up in unusual locations.

Geometric Mixed-Function HomesForest Secluded Office SpacesBrewery-Transformed OfficesCommunity-Creating WorkspacesIntegrated Office Architecture

Trend

What is the Unexpected Office trend?

Unexpected Office: Consumers are connected to work today more than ever via technology, but as the formal office sees a decrease from brands opting for spaces in unexpected places, work culture continues to be focused on as an integral part of modern life. The blending of offices into shopping centers and recreational areas is helping to create a culture where work-life balance is prioritized.

Trend themes

Themes within the Unexpected Office trend

Three behaviours holding the trend together
01

Alternative Commercial Spaces

Office spaces designed within a forest or brewery or transformed from heritage buildings are becoming increasingly popular as they offer unique work experiences to employees, enhance creativity, and enable companies to interact with the surrounding community.

02

Mixed-Function Homes

Integrated office and home spaces have been designed to ensure people feel a separation between their work and home life, providing companies with more agile, manageable, and dynamic spaces to work and live.

03

Community-Building Workspaces

Workspaces designed as community-building networks provide an opportunity for mobile workers to connect with other employees without the constraint of a definitive location and offer an alternative to internet cafes, Coffee shops.

Industry implications

What the Unexpected Office trend means for industry

Where the trend changes the playbook
For

Real Estate Industry

Architects, designers, and developers can provide innovative commercial spaces that merge unique design and functionality to attract businesses.

For

Office Equipment and Supply Industry

Companies can innovate by creating flexible, ergonomic, and comfortable pieces of furniture designed to support fluid workspaces.

For

Tech Industry

Companies can develop collaborative tools, such as virtual meeting platforms and instant messaging software, to support remote teams in community-building spaces.

Trend signals

Trend signals for Unexpected Office

Trend score 3.1 out of 10, from popularity 34%, activity 51%, freshness 8%.

Popularity34%
Activity51%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe