Category
Lifestyle
Serial Snacking
Trend cluster
Category
Indulgent
Healing
Junk food includes medicinal ingredients to satiate health-conscious consumers.
3.4
Trend score
Trend
What is the Indulgent Healing trend?
Indulgent Healing: Medicinal ingredients are being added to traditionally unhealthy goods like ice cream and sodas to maintain a sense of well-being. Using spices like ginger to add flavor and healing properties to nostalgic snack foods, these reinvented recipes reflect a health movement that enhances rather than restricts the lifestyle of consumers.
Trend themes
Themes within the Indulgent Healing trend
Three behaviours holding the trend together01
Medicinal Junk Food
Medicinal ingredients are being added to traditionally unhealthy goods like ice cream and sodas to maintain a sense of well-being.
02
Natural Beverages
Drinks made with natural ingredients are gaining popularity as more consumers become health-conscious.
03
Flavor Combinations
Recipes that combine unexpected or unique flavors are becoming more appealing to consumers.
Industry implications
What the Indulgent Healing trend means for industry
Where the trend changes the playbookFor
Food Industry
The food industry can explore opportunities for incorporating medicinal ingredients into traditionally unhealthy foods.
For
Beverage Industry
The beverage industry can focus on creating natural drinks that appeal to health-conscious consumers.
For
Hospitality Industry
The hospitality industry can offer unique and unexpected flavor combinations in their food and drink offerings.
Trend signals
Trend signals for Indulgent Healing
Trend score 3.4 out of 10, from popularity 52%, activity 41%, freshness 8%.
Popularity52%
Activity41%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Indulgent Healing trend
5 featured examples from Jan 18, 2013 to Sep 15, 2014CategoryLifestyle
Cold-Curing Ice Cream
With its Unusual Ingredients, Influenza Sorbet Will Clean Out Your Sinuses
The food and beverage industry can explore and capitalize on the trend of incorporating unconventional flavors and functional ingredients to create innovative and unique products.
CategoryLifestyle
Citrus Cocktail Popsicles
These Citrus Basil Mojito Pops are the Perfect Way to Cool Off
Food and beverage companies can capitalize on these trends by creating new cocktail popsicle flavors and offering them as a new product category.
CategoryLifestyle
Zesty Ginger Ice Creams
Haagen-Dazs' Lemon Ginger Ice Cream Promises to Make You Feel Better
Incorporating unique flavors like lemon ginger in ice cream can help dessert companies stand out in the market and attract health-conscious consumers.
CategoryLifestyle
Vintage Soda Slushies
7-Eleven Slurpees are Introducting the Vernons Ginger Ale Slurpee
The beverage industry can explore creating unique flavor combinations and capitalizing on nostalgia to appeal to consumers.
CategoryLifestyle
Natural Summer Sodas
Starbucks is Adding Three Natural Soda Drinks to Its Summer Menu
There is an opportunity for restaurants to offer natural soda drinks as a healthier alternative to traditional sodas, catering to health-conscious consumers.
