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Vintage Soda Slushies

7-Eleven Slurpees are Introducting the Vernons Ginger Ale Slurpee

— September 15, 2014 — Lifestyle
Michigan 7-Eleven locations are offering up a vintage ginger ale soda Slurpee flavor for thirsty consumers to try. This deliciously carbonated slushie will add a bitterly sweet taste to the popular corner store ice beverage.

The Venors Ginger Ale Slurpee is perfect for consumers looking to try a traditional ginger ale soda in an unconventional form. While 7-Eleven currently carries various pop slushie flavors like Coca-Cola, Sprite and cream soda the ginger ale flavor will be a new taste added to the roster. This Slurpee is designed to taste just like a traditional ginger ale drink with bitter and spicy ginger notes complemented with a smooth aftertaste. The Venors Ginger Ale Slurpee will be available in Michigan thanks to the popularity of ginger ale in that specific state.
Trend Themes
1. Vintage Soda Slushies - The trend of vintage soda slushies allows for the innovation of creating unique and nostalgic flavors in slushie form.
2. Unconventional Flavor Combinations - The trend of introducing unconventional flavors like ginger ale in Slurpees creates opportunities for companies to tap into new taste preferences.
3. Regional Flavor Offerings - The trend of offering regional flavors, like the Vernors Ginger Ale Slurpee in Michigan, allows businesses to cater to specific local preferences.
Industry Implications
1. Beverage Industry - The beverage industry can explore creating unique flavor combinations and capitalizing on nostalgia to appeal to consumers.
2. Convenience Store Industry - Convenience stores can capitalize on the trend of vintage and unconventional flavors by offering a variety of Slurpee options to attract customers.
3. Regional Food & Beverage Industry - The regional food and beverage industry can meet consumer demand for local flavors by creating exclusive products like the Vernors Ginger Ale Slurpee.
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