Alcohol brands up the appeal of liquors with organic ingredients
Trend - Organic ingredients in the alcohol space have become popular in wines and pre-made cocktails and seltzers, and they're now being adapted into liquors. In this oversaturated space, emerging brands are able to stand out with promises of healthier or better-sourced liquors.
Insight - With Millennials and Gen Z both drinking less, the alcohol industry is having to evolve with these demographics in order to maintain their longevity. Younger consumers of drinking age are more likely to turn to alternatives that are healthier and "lighter" in flavor. These consumers turn to alcohol brands that balance their desire for social drinking, without some of its negative consequences.
Insight - With Millennials and Gen Z both drinking less, the alcohol industry is having to evolve with these demographics in order to maintain their longevity. Younger consumers of drinking age are more likely to turn to alternatives that are healthier and "lighter" in flavor. These consumers turn to alcohol brands that balance their desire for social drinking, without some of its negative consequences.
Workshop Question - How could your brand better evolve with changing consumer habits?
Trend Themes
1. Organic Ingredients - Organic ingredients in the alcohol space are popular, and have become an effective way for emerging brands to stand out in the oversaturated space.
2. Healthier Alternatives - With Millennials and Gen Z becoming more health-conscious, the alcohol industry must evolve to maintain longevity, offering healthier and light-flavored drink alternatives.
3. Craft Distillery - Craft distillery has emerged as a key trend among innovative producers, with brands focusing on unique flavors and locally sourced ingredients to stand out from competitors.
Industry Implications
1. Organic Distilleries - Businesses can enter the organic distillery industry, promoting their unique and healthy alcohol ingredients.
2. Local Product Makers - Craft distillery industries are booming, businesses can offer locally sourced, unique flavors to attract a niche market.
3. Eco-friendly Brands - Brands can focus on sustainable growing methods and socially responsible production practices to attract consumers interested in buying eco-friendly products.
