Category
Lifestyle
Assisted Choices
Trend cluster
Category
Organic
Liquor
Alcohol brands up the appeal of liquors with organic ingredients.
3.8
Trend score
Trend
What is the Organic Liquor trend?
Organic Liquor: Organic ingredients in the alcohol space have become popular in wines and pre-made cocktails and seltzers, and they're now being adapted into liquors. In this oversaturated space, emerging brands are able to stand out with promises of healthier or better-sourced liquors.
Insight
The consumer insight behind the Organic Liquor trend
With Millennials and Gen Z both drinking less, the alcohol industry is having to evolve with these demographics in order to maintain their longevity. Younger consumers of drinking age are more likely to turn to alternatives that are healthier and "lighter" in flavor. These consumers turn to alcohol brands that balance their desire for social drinking, without some of its negative consequences.
Trend themes
Themes within the Organic Liquor trend
Three behaviours holding the trend together01
Organic Ingredients
Organic ingredients in the alcohol space are popular, and have become an effective way for emerging brands to stand out in the oversaturated space.
02
Healthier Alternatives
With Millennials and Gen Z becoming more health-conscious, the alcohol industry must evolve to maintain longevity, offering healthier and light-flavored drink alternatives.
03
Craft Distillery
Craft distillery has emerged as a key trend among innovative producers, with brands focusing on unique flavors and locally sourced ingredients to stand out from competitors.
Industry implications
What the Organic Liquor trend means for industry
Where the trend changes the playbookFor
Organic Distilleries
Businesses can enter the organic distillery industry, promoting their unique and healthy alcohol ingredients.
For
Local Product Makers
Craft distillery industries are booming, businesses can offer locally sourced, unique flavors to attract a niche market.
For
Eco-Friendly Brands
Brands can focus on sustainable growing methods and socially responsible production practices to attract consumers interested in buying eco-friendly products.
Workshop question
How could your brand better evolve with changing consumer habits?
Trend signals
Trend signals for Organic Liquor
Trend score 3.8 out of 10, from popularity 52%, activity 44%, freshness 19%.
Popularity52%
Activity44%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Organic Liquor trend
6 featured examples from Jun 23, 2021 to Nov 8, 2023CategoryBusiness
Premium Organic Tequilas
The Solento Organic Tequila Has Officially Launched in Quebec
Solento Organic Tequila's expansion into Quebec presents new opportunities in the beverage industry, particularly for premium organic tequila producers.
CategoryMarketing
Uniquely Flavored Organic Vodkas
Belvedere Organic Infusions Just Launched a Made-in-Nature Range
The launch of Belvedere Organic Infusions presents an opportunity for luxury spirits brands to innovate and explore unique flavor combinations using 100% organic ingredients.
CategoryLifestyle
Witch-Approved Vodkas
Harridan Vodka Debuts New Ritual-Focused Vodka, 'Midsummer Reserve'
There is an opportunity for alcoholic beverage brands to create unique, limited-edition products that celebrate specific events or align with certain values and aesthetics.
CategoryEco
Eco-Friendly Spirit Brands
Anytime's New ROC Spirits are Environmentally Responsible
Anytime's partnership with Regenerative Organic Alliance (ROA) highlights a disruptive innovation opportunity in the organic farming industry.
CategoryLifestyle
Sweet Apple-Based Brandies
Humboldt Distillery Releases the Limited-Edition 'Organic Apple Brandy'
Small craft distilleries can take advantage of the trend toward small-batch and locally sourced ingredients to create unique, high-quality spirits.
CategoryLifestyle
Lunar-Inspired Organic Tequilas
Suave Premium Tequila Introduces New Founders Formula
Tequila brands can differentiate themselves in a crowded market by offering organic and sustainably produced options, attracting consumers who value natural ingredients and eco-fr…
