Category
Business
Occasion Commerce
Trend cluster
Category
Eco
Event
Tech-based solutions are making event planning more sustainable.
4.4
Trend score
Trend
What is the Eco Event trend?
Eco Event: As environmental protection becomes more important to consumers, tech-based solutions are being used to bring sustainability to the events industry. Hybrid virtual events and app-based audience reward systems show both the micro and macro ways brands in this space are reducing their impact.
Insight
The consumer insight behind the Eco Event trend
Between the urgency of the climate crisis and economic upheaval impacting people around the world, more consumers are becoming conservative with their money--and are less tolerant of waste or "excess." Brands that are able to adapt with these fast-evolving cultural dynamics will remain relevant to the modern consumer.
Trend themes
Themes within the Eco Event trend
Three behaviours holding the trend together01
Sustainable Event Solutions
As environmental protection becomes more important to consumers, tech-based solutions are being used to bring sustainability to the events industry
02
Hybrid Event Platforms
Hybrid virtual events and app-based audience reward systems show both the micro and macro ways brands in this space are reducing their impact.
03
Zero-Waste Voucher Solutions
The digital voucher solution offers event organisers a sustainable way to incentivise and engage participants attending conferences and seminars.
Industry implications
What the Eco Event trend means for industry
Where the trend changes the playbookFor
Event Planning and Management
Innovative and environmentally friendly event planning and management tools and solutions can become a requirement for hosting successful events in the future.
For
Fintech
Fintech companies can create new and innovative payment methods, such as digital vouchers, to reduce waste and increase sustainability in a variety of industries.
For
Renewable Energy
As more organizations turn to renewable energy to power their operations, there are opportunities to incorporate eco-friendly energy solutions into event planning and management.
Workshop question
How is your brand keeping up with the values and lifestyles of its customers--whether those are environmental, social, or economic?
Trend signals
Trend signals for Eco Event
Trend score 4.4 out of 10, from popularity 56%, activity 61%, freshness 16%.
Popularity56%
Activity61%
Freshness16%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Eco Event trend
5 featured examples from Dec 15, 2021 to Jun 24, 2023CategoryFashion
3D Metaverse Fashions
Pitti Studios Creates 3D Versions of Garments for Avatars in Fashion Shows
The virtual fashion show experience and digital garment creation can disrupt traditional runway shows and shift the industry towards more sustainable practices.
CategoryTech
Zero-Waste Voucher Solutions
On-us Launches New Technology for Sustainable Event Engagement
Adoption of zero-waste voucher solutions can reduce the carbon footprint of events and incentivize attendance, benefiting both event planners and attendees.
CategoryBusiness
Hybrid Events Platforms
The French Leader of Hybrid Events, AppyFair, is Now Available Worldwide
The event planning industry can leverage hybrid events platforms and virtual trade shows to meet the increasing demand for virtual and hybrid events.
CategoryEco
Solar-Powered Arenas
Populous Designed the Multifunctional Concert and Congress Center Stadium
Renewable energy companies have the opportunity to integrate renewable energy sources into stadium and entertainment space design for energy-efficient operations.
CategoryArt & Design
Festival-Based Mycelium Pavlions
Simon Carroll Creates the Hayes Pavilion at Glastonbury
The design industry can embrace mycelium materials and sustainable design practices to create innovative and eco-friendly products and structures.
