Tech-based solutions are making event planning more sustainable
Trend - As environmental protection becomes more important to consumers, tech-based solutions are being used to bring sustainability to the events industry. Hybrid virtual events and app-based audience reward systems show both the micro and macro ways brands in this space are reducing their impact.
Insight - Between the urgency of the climate crisis and economic upheaval impacting people around the world, more consumers are becoming conservative with their money--and are less tolerant of waste or "excess." Brands that are able to adapt with these fast-evolving cultural dynamics will remain relevant to the modern consumer.
Insight - Between the urgency of the climate crisis and economic upheaval impacting people around the world, more consumers are becoming conservative with their money--and are less tolerant of waste or "excess." Brands that are able to adapt with these fast-evolving cultural dynamics will remain relevant to the modern consumer.
Workshop Question - How is your brand keeping up with the values and lifestyles of its customers--whether those are environmental, social, or economic?
Trend Themes
1. Sustainable Event Solutions - As environmental protection becomes more important to consumers, tech-based solutions are being used to bring sustainability to the events industry
2. Hybrid Event Platforms - Hybrid virtual events and app-based audience reward systems show both the micro and macro ways brands in this space are reducing their impact.
3. Zero-waste Voucher Solutions - The digital voucher solution offers event organisers a sustainable way to incentivise and engage participants attending conferences and seminars.
Industry Implications
1. Event Planning and Management - Innovative and environmentally friendly event planning and management tools and solutions can become a requirement for hosting successful events in the future.
2. Fintech - Fintech companies can create new and innovative payment methods, such as digital vouchers, to reduce waste and increase sustainability in a variety of industries.
3. Renewable Energy - As more organizations turn to renewable energy to power their operations, there are opportunities to incorporate eco-friendly energy solutions into event planning and management.
