Products that treat physical conditions are made with organic ingredients
Trend - The growth of the organic F&B market is influencing brands that offer medical care for various conditions. Products like organic cold medication and organic acne-treating skincare set an example for how the healthcare space can better prioritize sustainability and ethical production.
Insight - The wellness industry's expansion has created more competition for brands in healthcare, as more consumers turn to "natural" treatments for common ailments. However, this shift has created opportunities for small brands to offer consumers the best of both worlds--effective and peer-reviewed treatments with the ingredients they're familiar with and trust.
Insight - The wellness industry's expansion has created more competition for brands in healthcare, as more consumers turn to "natural" treatments for common ailments. However, this shift has created opportunities for small brands to offer consumers the best of both worlds--effective and peer-reviewed treatments with the ingredients they're familiar with and trust.
Workshop Question - Which emerging trends in adjacent spaces could your brand take inspiration from?
Trend Themes
1. Natural and Organic Healthcare Products - As consumers turn to natural treatments for common ailments, brands that offer organic cold medication and acne-treating skincare present an opportunity for effective and peer-reviewed treatments with sustainable and ethical production.
2. Free-from Medication Solutions - Clean medicine brands offer parents and adult consumers free-from solutions for children, with acetaminophen for infants and extra-strength cough and chest congestion medication for adult cold and flu management.
3. Plant-based Nutrition for Pediatrics - Pediatric beverages, which help children maintain healthy weights and are plant-based, organic, and free of common allergens and GMO ingredients, fulfill an increasing demand for plant-based nutrition in clinical and homecare settings.
Industry Implications
1. Wellness - The wellness industry's expansion has created more competition for brands in healthcare and opportunities to prioritize sustainability and ethical production.
2. Skincare - Organic and ethically-sourced skincare solutions, with natural ingredients to target acne, hyperpigmentation, and texture issues for melanated skin, create disruptive innovation opportunities for small brands.
3. Pediatric Nutrition - The growing demand for plant-based nutrition in clinical and homecare settings presents opportunities for pediatric nutrition brands to offer plant-based, organic, and free-from solutions for children.
