Category
Lifestyle
Stealth Satiety
Trend cluster
Category
Organic
Treatment
Products that treat physical conditions are made with organic ingredients.
4.2
Trend score
What's Happening
What is the Organic Treatment trend?
Organic Treatment: The growth of the organic F&B market is influencing brands that offer medical care for various conditions. Products like organic cold medication and organic acne-treating skincare set an example for how the healthcare space can better prioritize sustainability and ethical production.
Insight
The consumer insight behind the Organic Treatment trend
The wellness industry's expansion has created more competition for brands in healthcare, as more consumers turn to "natural" treatments for common ailments. However, this shift has created opportunities for small brands to offer consumers the best of both worlds--effective and peer-reviewed treatments with the ingredients they're familiar with and trust.
Trend themes
Themes within the Organic Treatment trend
Three behaviours holding the trend together01
Natural and Organic Healthcare Products
As consumers turn to natural treatments for common ailments, brands that offer organic cold medication and acne-treating skincare present an opportunity for effective and peer-reviewed treatments with sustainable and ethical production.
02
Free-from Medication Solutions
Clean medicine brands offer parents and adult consumers free-from solutions for children, with acetaminophen for infants and extra-strength cough and chest congestion medication for adult cold and flu management.
03
Plant-Based Nutrition for Pediatrics
Pediatric beverages, which help children maintain healthy weights and are plant-based, organic, and free of common allergens and GMO ingredients, fulfill an increasing demand for plant-based nutrition in clinical and homecare settings.
Industry implications
What the Organic Treatment trend means for industry
Where the trend changes the playbookFor
Wellness
The wellness industry's expansion has created more competition for brands in healthcare and opportunities to prioritize sustainability and ethical production.
For
Skincare
Organic and ethically-sourced skincare solutions, with natural ingredients to target acne, hyperpigmentation, and texture issues for melanated skin, create disruptive innovation opportunities for small brands.
For
Pediatric Nutrition
The growing demand for plant-based nutrition in clinical and homecare settings presents opportunities for pediatric nutrition brands to offer plant-based, organic, and free-from solutions for children.
Workshop question
Which emerging trends in adjacent spaces could your brand take inspiration from?
Trend signals
Trend signals for Organic Treatment
Trend score 4.2 out of 10, from popularity 53%, activity 51%, freshness 24%.
Popularity53%
Activity51%
Freshness24%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Organic Treatment trend
9 featured examples from Jan 14, 2022 to May 17, 2024CategoryLifestyle
Natural Sleep Aid Supplements
Ora Organics Boasts a Powerful Plant-Based Supplement
The plant-based sleep supplement industry is experiencing growth as more consumers seek natural alternatives to improve their sleep.
CategoryFashion
Foundational Free-From Skincare
Skincare Junkie Helps Consumers Avoid Unproven Beauty Products
The skincare industry can benefit from developing products that exclusively provide proven results, focusing on non-toxic and ingredient-conscious formulations.
CategoryLifestyle
Holistic Anti-Congestion Products
Lotus Aroma’s Eucalyptus Globulus Range Boasts Seasonal Remedies
The Lotus Aroma Eucalyptus Globulus range taps into the wellness industry by offering products that provide relief from respiratory ailments.
CategoryFashion
Organic Whole-Body Skincare
Good Condition Makes Sustainably Handcrafted Face and Body Products
The rise in organic beauty products reflects a shift towards natural and health-conscious consumer preferences in the skincare industry.
CategoryFashion
Ethically-Sourced Skincare Lines
Bronze Glory Offers Organic Skincare Solutions for Melanated Skin
The beauty and personal care industry can capitalize on the growing trend of natural, ethical, and personalized skincare products for all skin types, which can help businesses rea…
CategoryLifestyle
Clean Ingredient Cold Medications
Genexa Cough & Chest Congestion is Extra-Strength
The pharmaceutical industry has the opportunity to adapt to the increasing demand for clean and organic medications.
CategoryLifestyle
Popsicle-Style Immune Supplements
Wellements' Organic Elderberry Pops Support Kids' Immune Health
The commitment to natural goodness and the use of organic ingredients in 'Elderberry Pops' presents disruptive innovation opportunities in the immune supplement market.
CategoryLifestyle
Nutritious Pediatric Beverages
Pediatric Standard 1.2 Chocolate Helps Kids Maintain Healthy Weight
The pediatric nutrition industry can continue to innovate and produce plant-based formulas, such as Kate Farms, that address the medical and dietary needs of children.
CategoryLifestyle
Free-From Kids Cold Medications
These New Genexa Cold and Flu Medicines Come in Several Options
The pharmaceutical industry can explore the disruptive innovation opportunities of clean medicine and free-from formulas.
