Category
Business
Surprise Merch
Trend cluster
Category
Custom
Workflow
Personalized prioritization apps enable more inclusive and effective work styles.
2.5
Trend score
Trend
What is the Custom Workflow trend?
Custom Workflow: Apps and services that aid in summarizing, prioritizing, and organizing work tasks in personalized ways are more popular than ever in the post-pandemic workplace. Not only does this custom approach to workflow give more flexibility, but is more inclusive of different work styles and needs.
Insight
The consumer insight behind the Custom Workflow trend
The one-size-fits-all approach to the workplace is being slowly deconstructed as consumers emerge from an era of re-prioritization. Necessary periods of working from home have made it clear that there are many ways to be productive, and that stress and hard work are not mutually inclusive. In this new era of a wellness-informed workplace, consumers will demand more customization and inclusivity of various working styles.
Trend themes
Themes within the Custom Workflow trend
Three behaviours holding the trend together01
Custom Workflow
Apps and services that aid in summarizing, prioritizing, and organizing work tasks in personalized ways are more popular than ever in the post-pandemic workplace.
02
Tranquil To-Do List Apps
Apps that focus on essential tasks to help users prioritize are becoming more popular.
03
Priority-Only To-Do Apps
To-do apps that eliminate endless lists in favor of prioritizing essential tasks are becoming more prevalent.
Industry implications
What the Custom Workflow trend means for industry
Where the trend changes the playbookFor
Productivity Software
Companies producing productivity software will benefit from incorporating custom workflow options and prioritization options.
For
AI-Powered Email
The demand for AI-powered email services, such as summary-producing email features, is increasing.
For
Wellness-Informed Workplace
Companies that prioritize employee wellness in the workplace will thrive by incorporating personalized and inclusive approaches to workflow and productivity.
Workshop question
How can your organization maximize output without dictating how and when work is completed?
Trend signals
Trend signals for Custom Workflow
Trend score 2.5 out of 10, from popularity 30%, activity 30%, freshness 16%.
Popularity30%
Activity30%
Freshness16%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Custom Workflow trend
5 featured examples from Mar 11, 2021 to May 27, 2023CategoryLifestyle
Priority-Only To-Do Apps
The 'Five' To-Do App Limits Users to Five Tasks at a Time
Mobile app developers can tap into the rising demand for minimalist and productivity-enhancing apps that help users prioritize tasks and increase efficiency.
CategoryTech
Drag-and-Drop Task Apps
The 'Dayby' App Helps Users Get More Done in Their Daily Schedule
The 'Dayby' app and similar apps offer disruptive innovation opportunities for the productivity app industry.
CategoryTech
Summary-Producing Email Features
The Shortwave Email App Introduces AI-Powered Email Summaries
Email management software developers can leverage AI technology and incorporate improved email organization features to provide more efficient and productive email platforms to bu…
CategoryLifestyle
Piecemeal Task Productivity Apps
The 'OneTask' Pomodoro Task Tracker Focuses on One Item at a Time
Developing productivity software that offers task management tools designed to fit an individual's unique priorities and needs could create opportunities for disruptive innovation…
CategoryLifestyle
Tranquil To-Do List Apps
The 'Meraki' App Focuses on the Essentials to Help Users Focus
Opportunity for the productivity app industry to create apps that promote relaxation and focus on essential tasks in a seamless manner.
