Category
Fashion
Ease Footwear
Trend cluster
Category
Wellness
Cleaning
Home cleaning brands integrate wellness experiences and functions in products.
4.7
Trend score
What's Happening
What is the Wellness Cleaning trend?
Wellness Cleaning: Cleaning brands are noting the growth of the wellness industry, and are integrating elements of it into their products to appeal to new demographics. By incorporating popular rituals like aromatherapy and skincare, these brands aim to make cleaning safer and more enjoyable for customers.
Insight
The consumer insight behind the Wellness Cleaning trend
Millennials and Gen Z have influenced what was once known as the diet industry, and pushed this space so that achieving personal wellbeing includes more than physical appearance or fitness. These demographics believe prioritizing their mental health, self-care rituals, and leisure time are all important components of being healthy, and they seek out brands that have adopted this more inclusive perspective on health and wellness.
Trend themes
Themes within the Wellness Cleaning trend
Three behaviours holding the trend together01
Wellness Integration
Cleaning brands are integrating elements of the wellness industry, like aromatherapy and skincare, into their products to appeal to new demographics.
02
Non-Toxic Cleaning
Startups and established brands alike are creating cleaning solutions that are chemical-free, making them safer for consumers with allergies and concerns about the environment.
03
Essential Oils for Cleaning
Brands are releasing natural cleaning solutions that use essential oils for their cleaning and aromatic properties, offering a non-toxic and eco-friendly alternative to traditional cleaning products.
Industry implications
What the Wellness Cleaning trend means for industry
Where the trend changes the playbookFor
Home Cleaning
Cleaning brands are innovating to meet consumers' increasing demand for natural, effective and eco-conscious cleaning products.
For
Wellness
The growth of the wellness industry has led to an integration of aromatherapy, skincare, and more into different products in the market.
For
Eco-Friendly Products
Startups and established brands are harnessing consumer demand for natural, sustainable products in the cleaning industry.
Workshop question
Which wellness-related trend could your brand integrate into its product or customer experience?
Trend signals
Trend signals for Wellness Cleaning
Trend score 4.7 out of 10, from popularity 64%, activity 53%, freshness 25%.
Popularity64%
Activity53%
Freshness25%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Wellness Cleaning trend
8 featured examples from Dec 9, 2021 to Jun 17, 2024CategoryArt & Design
Essential Oil Cleaning Kits
Saje Wellness' Essential Oil Home Cleaning Kits are Naturally Scented
Entrepreneurs in the home cleaning products industry can explore the use of essential oils in their cleaning solutions, providing consumers with a safer, eco-friendly, and therape…
CategoryArt & Design
Hypoallergenic Bamboo Dishcloths
Aunt Genie's Soap-Free Dish Towels are Better For Your Health
The household cleaning products industry can benefit from disruptive innovation that aims to create safer, more effective cleaning solutions for consumers.
CategoryLifestyle
All-Natural Air Care Products
This Collection Of Fresheners & Oils Ditches Artificial Ingredients
The essential oil industry can explore disruptive innovation opportunities by leveraging the increasing consumer demand for natural air care products made with pure essential oils.
CategoryMarketing
Organic Farm-Made Aromatherapy Lines
OrcaSong Farm Offers a Selection of Aromatherapy Products
Aromatherapy continues to grow as a wellness industry, with producers like OrcaSong Farm setting new benchmarks for sustainability and natural ingredient sourcing.
CategoryEco
Home-Cleaning Citrus Blends
LUUM Boasts a Special Citrus Blend for Your Cleaning Needs
The natural and eco-conscious nature of LUUM's citrus blend opens a market for home cleaning products that prioritize sustainability and health.
CategoryLifestyle
Lavender-Scented House Care
Safely Household & Personal Care Offers Lavender-Infused Formulas
Innovative ways to incorporate calming scents to differentiate household cleaning products, targeting the growing interest in wellness-inspired home care.
CategoryLifestyle
Natural All-Purpose Cleaners
Zum's All Purpose Cleaner Comes in Four Nature-Inspired Scents
The cleaning products industry can capitalize on the trend of natural and plant-based ingredients to create new product lines and satisfy consumer demand for healthier and eco-fri…
CategoryTech
Air-Purifying Canister Vacuums
The Prolux CTX Vacuum Traps and Kills 99.99% of Bacteria
In the home appliance industry, there is an opportunity to create more multi-functional cleaning appliances like the Prolux CTX.
