Home cleaning brands integrate wellness experiences and functions in products
Trend - Cleaning brands are noting the growth of the wellness industry, and are integrating elements of it into their products to appeal to new demographics. By incorporating popular rituals like aromatherapy and skincare, these brands aim to make cleaning safer and more enjoyable for customers.
Insight - Millennials and Gen Z have influenced what was once known as the diet industry, and pushed this space so that achieving personal wellbeing includes more than physical appearance or fitness. These demographics believe prioritizing their mental health, self-care rituals, and leisure time are all important components of being healthy, and they seek out brands that have adopted this more inclusive perspective on health and wellness.
Insight - Millennials and Gen Z have influenced what was once known as the diet industry, and pushed this space so that achieving personal wellbeing includes more than physical appearance or fitness. These demographics believe prioritizing their mental health, self-care rituals, and leisure time are all important components of being healthy, and they seek out brands that have adopted this more inclusive perspective on health and wellness.
Workshop Question - Which wellness-related trend could your brand integrate into its product or customer experience?
Trend Themes
1. Wellness Integration - Cleaning brands are integrating elements of the wellness industry, like aromatherapy and skincare, into their products to appeal to new demographics.
2. Non-toxic Cleaning - Startups and established brands alike are creating cleaning solutions that are chemical-free, making them safer for consumers with allergies and concerns about the environment.
3. Essential Oils for Cleaning - Brands are releasing natural cleaning solutions that use essential oils for their cleaning and aromatic properties, offering a non-toxic and eco-friendly alternative to traditional cleaning products.
Industry Implications
1. Home Cleaning - Cleaning brands are innovating to meet consumers' increasing demand for natural, effective and eco-conscious cleaning products.
2. Wellness - The growth of the wellness industry has led to an integration of aromatherapy, skincare, and more into different products in the market.
3. Eco-friendly Products - Startups and established brands are harnessing consumer demand for natural, sustainable products in the cleaning industry.
