Brands are offering experience-based bathroom cleaning products
Trend - Bathroom cleaning products, or products that feature additional cleaning functions, are being adapted with experiential and sensory elements. Items like smart mirrors with sterilization lights and perfume-scented rim blocks make maintaining bathroom cleanliness more pleasant and convenient.
Insight - Busy consumers who are juggling professional, family, and social responsibilities on top of their personal hobbies seek out ways they can streamline their routines, and make time-consuming chores easier and/or more gratifying. In industries with major competitors, brands that prioritize product experience have appeal in a consumer landscape that's evolved significantly as a result of the pandemic, social media, and more dynamic family structures.
Insight - Busy consumers who are juggling professional, family, and social responsibilities on top of their personal hobbies seek out ways they can streamline their routines, and make time-consuming chores easier and/or more gratifying. In industries with major competitors, brands that prioritize product experience have appeal in a consumer landscape that's evolved significantly as a result of the pandemic, social media, and more dynamic family structures.
Workshop Question - How could your brand better evolve with its customers in a fast-changing consumer landscape?
Trend Themes
1. Experiential Cleaning - Brands are offering experience-based bathroom cleaning products.
2. Scented Cleaning Products - Cleaning products infused with perfumes and fragrances are being released by brands.
3. Sustainable Cleaning - Cleaning brands are releasing environmentally friendly cleaning products and sustainable cleaning kits.
Industry Implications
1. Home Cleaning and Maintenance - Innovative products designed to make cleaning bathroom surfaces more enjoyable and efficient.
2. Personal Health and Hygiene - Cleaning product trends that promote healthier and more hygienic bathroom environments.
3. Sustainable Living - Cleaning products designed to minimize waste and reduce the environmental impacts of traditional cleaning products.
5 Featured, 44 Examples:
95,110 Total Clicks
Date Range:
May 21 — Mar 23
Trending:
Warm
Consumer Insight Topics:
