Category
Lifestyle
Assisted Choices
5.8
Trend score
Trend
What is the Travel Refill trend?
Travel Refill: Designed to be used quickly and then tossed, mini cosmetic products create waste and cost more--but they're highly convenient for travel. As the industry invests in circular business models, travel cosmetics with reusable packaging and refill options are a way around waste and high costs.
Insight
The consumer insight behind the Travel Refill trend
As climate change worsens, more consumers are feeling a growing sense of urgency in minimizing their impact on the environment. In recent years, even the way consumers travel has evolved as they grapple with the ecological impact of their desire for escapism. As more people seek out ways to balance their personal desires with environmental protection, they're turning to brands that make this process easier in both micro and macro ways.
Trend themes
Themes within the Travel Refill trend
Three behaviours holding the trend together01
Circular Travel Cosmetics
As climate change worsens, more consumers are turning to travel cosmetic brands that invest in circular business models, including reusable packaging and refill options, to minimize their impact on the environment.
02
Recyclable Beauty Packaging
As consumers seek out ways to reduce plastic waste in their bathrooms, brands like Plaine Products are offering sustainable packaging solutions, like aluminum bottles that can be easily recycled and refilled.
03
Next-Gen Sustainable Fragrances
Aeir's Extrait Molecular de Parfum introduces a new generation of luxury fragrances that highlight bio-engineered formulations, clean technology, and circular materials, while using NFC technology for an immersive web-3 experience.
Industry implications
What the Travel Refill trend means for industry
Where the trend changes the playbookFor
Travel Cosmetics Industry
The Travel Cosmetics industry can invest in circular business models, like reusable packaging and refill options, to cater to consumers seeking out eco-friendly and convenient cosmetic products.
For
Beauty Packaging Industry
The Beauty Packaging industry can meet demands for sustainable solutions to reduce plastic waste, such as recyclable and refillable packaging options.
For
Fragrance Industry
The Fragrance industry can innovate in sustainability by using circular materials, clean technology, and bio-engineered formulations in its products to appeal to eco-conscious consumers.
Workshop question
How could your brand make it easier for customers to reduce their impact on the environment?
Trend signals
Trend signals for Travel Refill
Trend score 5.8 out of 10, from popularity 81%, activity 78%, freshness 15%.
Popularity81%
Activity78%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Travel Refill trend
5 featured examples from Jun 16, 2021 to Oct 19, 2022CategoryEco
Solid Toothpaste Sticks
Bioseptyl's Travel-Ready Stick Dentifrice Reduces Water Consumption
The personal care industry can take advantage of the trend towards solid toothpaste alternatives by creating innovative products that are sustainable, travel-friendly, and use nat…
CategoryEco
Sustainable Next-Gen Perfumes
Extrait Molecular de Parfum Features Circular Materials & Clean Tech
The fragrance-making industry can disrupt the market by incorporating circular materials, bio-engineered formulations, and clean technology in their production process to create i…
CategoryFashion
Anti-Aging Solid Serums
Hyalustick Sérum is Refillable and Ready for Use on the Go
The skincare industry can embrace solid serums and refillable packaging to create innovative products that appeal to busy consumers.
CategoryEco
TSA-Friendly Refillable Bottles
Ries' Airless Pump Dispenses Lotions, Creams and Gels Mess-Free
The personal care and beauty industry can benefit from incorporating airless pump dispensers and eco-friendly refillable packaging like Ries' Essential bottle as a means of provid…
CategoryEco
Recyclable Aluminum Beauty Packaging
Plaine Products Offers Aluminum Beauty Packaging Solutions
The beauty industry can innovate with sustainable packaging solutions, such as recyclable aluminum packaging, to reduce plastic waste and appeal to consumers who value eco-friendl…
