Category
Lifestyle
Assisted Choices
Trend cluster
Category
Therapeutic
Shower
Brands launch shower attachments that diffuse aromatherapy tablets into water.
5.2
Trend score
Trend
What is the Therapeutic Shower trend?
Therapeutic Shower: Brands are launching attachments for showerheads that incorporate aromatherapy into the showering experience. These products enhance showers from just a grooming process to a necessary part of a daily self-care routine. These products are easy to install on existing shower systems.
Insight
The consumer insight behind the Therapeutic Shower trend
Each person has a different shower routine, with some showering in the morning and some at night. For many people, the shower is a calming experience that helps them relax before or after a hard day. Additionally, many people spend more time in the shower than necessary, either listening to music or thinking. While the steam produced by a shower is effective at clearing sinuses and opening pores, the amount of time spent in showers shows that it is a viable space for more value-adds.
Trend themes
Themes within the Therapeutic Shower trend
Three behaviours holding the trend together01
Aromatherapy Shower
Aromatherapy showerheads and attachments are becoming an increasingly popular trend for self-care in the home. The innovation opportunity lies in integrating technology to customize and automate the fragrance and skin-boosting ingredients for individual needs.
02
Water-Efficient Shower
Water-efficient shower systems and products are gaining traction for sustainable living. The innovation opportunity lies in creating a zero-waste shower experience with reusable and refillable cartridges.
03
Skincare Shower Head
Skincare shower head attachments are growing in popularity for consumers looking to boost their skin health during their bathing routine. The innovation opportunity lies in combining these attachments with smart technology for personalized skincare and integration with other beauty products.
Industry implications
What the Therapeutic Shower trend means for industry
Where the trend changes the playbookFor
Bathroom Fixture Industry
Aromatherapy showerheads and water-efficient shower systems are creating new product opportunities for the bathroom fixture industry, which can benefit from expanding their offerings to meet customer demands for eco-friendliness and stress-relieving self-care.
For
Beauty and Wellness Industry
The skincare-focused showerhead attachments and aromatherapy shower products are creating new opportunities for the beauty and wellness industry, where companies can integrate these products into their lines for holistic self-care routines.
For
Smart Home Industry
The integration of technology with skincare shower heads and aromatherapy shower products creates new opportunities for the smart home industry, where companies can integrate these products with other smart home technologies to create personalized, automated experiences for users.
Workshop question
How could your brand seamlessly integrate its products into consumers' daily lives?
Trend signals
Trend signals for Therapeutic Shower
Trend score 5.2 out of 10, from popularity 64%, activity 68%, freshness 24%.
Popularity64%
Activity68%
Freshness24%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Therapeutic Shower trend
6 featured examples from Dec 9, 2021 to May 22, 2024CategoryTech
Aromatherapy Infused Shower Pods
Kohler's Sprig Shower Infusion System Turns into a Spa
The Sprig Shower Infusion System taps into the growing demand for wellness products that prioritize relaxation, self-care, and aromatherapy.
CategoryFashion
Skincare Shower Head Attachments
The Sutera Aromatherapy Shower Infuser Comes in Three Scents
The personal care industry can benefit from designing new, innovative products like aromatherapy shower infusers and botanical skincare shower head attachments.
CategoryFashion
Skin Barrier Support Showerheads
The Canopy Handheld Filtered Showerhead Soothes the Skin & Scalp
Expanding product functionalities to include dermatological benefits positions appliances as essential wellness tools.
CategoryArt & Design
Aromatherapy Shower Heads
The H201 SHIFT Invigorates Showers with Refreshing Scents
Home appliance manufacturers can explore the market for aromatherapy and smart technology-enabled shower heads and air-care products.
CategoryArt & Design
Soap-Infusing Shower Systems
Mistu Shower Reduces Water Use in the Shower by 35%
There is a growing demand for innovative bathroom fixtures that are economical, eco-friendly, and provide a luxurious shower experience.
CategoryLifestyle
Congestion-Fighting Shower Steamers
The Herbal Zen Debuted the New Cold Kicker Shower Streamer
Herbal Zen and other wellness companies can produce a line of shower steamers that cater to a range of specific issues, such as stress relief or muscle pain.
