Category
Lifestyle
Assisted Choices
3.2
Trend score
Trend
What is the Epic Localization trend?
Epic Localization: No longer satisfied with basic stadiums, architects are being commissioned to create luxury venues as majestic public entertainment centers. The most notable of 2008 was Beijing’s “Bird’s Nest” stadium, and London’s flat-pack stadium for the 2012 Olympics is also arousing early curiosity.
Trend themes
Themes within the Epic Localization trend
Three behaviours holding the trend together01
Luxury Stadiums
The trend towards luxury stadiums is expanding as public entertainment centers bring luxury experience to stadiums.
02
Large Screen Televisions
The trend towards large screens in stadiums has allowed for an interactive environment enhancing the sports viewing experience for fans.
03
Sustainability
Recent stadium building and design has an emphasis on making the buildings more environmentally sustainable wherever possible
Industry implications
What the Epic Localization trend means for industry
Where the trend changes the playbookFor
Sports and Entertainment Industry
Sports and entertainment industries are forefront in the building and redevelopment of new stadiums showcasing the latest trends towards luxury and sustainability.
For
Architecture and Construction Industry
Architects and construction companies are necessary players in the evolving trend of luxury stadiums that are becoming an added attraction to large cities and communities.
For
Technology Industry
New technology and innovation are transforming the nature of stadium viewing and what can be offered to fans including large video screens and interactive stadium seats.
Trend signals
Trend signals for Epic Localization
Trend score 3.2 out of 10, from popularity 36%, activity 53%, freshness 8%.
Popularity36%
Activity53%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Epic Localization trend
8 featured examples from May 29, 2006 to Jul 22, 2008CategoryArt & Design
2008 Olympic Architecture
China's Stadium Designs
Opportunity for architectural firms and construction companies to showcase their expertise in designing and building Olympic stadiums.
CategoryWorld
The Stadiums of the Future
The sports and entertainment industry will need to innovate and adapt to incorporate the latest technologies and design elements to create immersive and engaging experiences for f…
CategoryLifestyle
See-Through Stadium
Asahi Glass's ETFE foil's unique properties provide opportunities for the construction industry to explore more sustainable and cost-effective materials and designs.
CategoryLuxury
$154,350 Stadium Seats
Dallas Cowboys Billion Dollar Stadium
The sports and entertainment industry is capitalizing on the trend of creating opulent luxury boxes in new stadiums to enhance fan experience and maximize profits.
CategoryUnique
Flatpack Stadiums
2012 London Olympics Architecture
Disruptive innovation opportunity: Collaborate with architects and designers to create innovative and sustainable stadium structures.
CategoryWorld
20,000 Square Foot Video Screen
Dallas Cowboys Stadium
Sports venues can utilize large video boards and screens to enhance the visual experience for fans and provide unique advertising opportunities for businesses.
CategoryLifestyle
Ballparks with Touch Screen Seats
Cisco Field
The sports entertainment industry can leverage touch screen seat technology to attract a younger, tech-savvy audience and increase fan engagement.
CategoryTech
All You Can Eat Seats
Stadiums Feed the Masses
The all-you-can-eat seats trend presents an opportunity for the food service industry to create new menus and unique dining experiences for sports fans.
