Category
Lifestyle
Assisted Choices
3.3
Trend score
Trend
What is the Political Remixing trend?
Political Remixing: After decades of apathy, younger generations are finally developing an interest in politics - largely fueled by the presence of the candidates on the internet. Viral videos are significant drivers of this phenomenon, and often feature slightly offensive comedic remixes or beat boxing.
Trend themes
Themes within the Political Remixing trend
Three behaviours holding the trend together01
Political Remixing
Using political remixing through comedic videos and spoofs to attract younger generations and create a potential long-lasting relationship with consumers.
02
Viral Political Parodies
Creating videos that put a humorous spin on political figures and issues to capture the attention of consumers and retain the attention for important issues.
03
Political Beatboxing
Featuring a humorous element in products that are whimsical and practical at the same time and a potential for companies to attract more buyers through this strategy.
Industry implications
What the Political Remixing trend means for industry
Where the trend changes the playbookFor
Advertising
Utilizing humor in advertisements to make business professionals more approachable and create a connection with consumers.
For
Entertainment
Creating viral videos and parodies that put a humorous spin on political figures and issues to attract attention and create engagement.
For
Politics
Engaging younger generations in politics through political remixing and comedic videos and spoofs.
Trend signals
Trend signals for Political Remixing
Trend score 3.3 out of 10, from popularity 58%, activity 35%, freshness 8%.
Popularity58%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Political Remixing trend
4 featured examples from Mar 16 to Jul 30, 2008CategoryPop Culture
Viral Political Parodies
Hillary Clinton is Fcking Obama
The advertising and marketing industry can leverage the trend of humorous political parodies to create attention-grabbing campaigns that resonate with consumers.
CategorySocial Good
Political Parody Ads
Axe's Hillary Clinton Spoof
Personal care product brands can leverage comedy advertising to connect with consumers and differentiate themselves in the market.
CategoryPop Culture
Political Spoofs as a Protest
Hillary Clinton for Sunsilk
Opportunities to explore new marketing strategies that are more authentic and less gimmicky.
CategoryPop Culture
Remixing Presidential Candidates
John McCain Fails The Test
Disruptive innovation opportunity: Collaborating with creators to produce engaging and shareable political content.
