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Public Sportacles

Subway parties, pillow fights and Big Wheel racing demonstrate the viral potenti

Description - It’s just not as fun to create a spectacle when you’re all by yourself, which is probably why public spectacles are becoming so popular and have even been turned into sporting events encouraging public interaction. Spectacles include pillow fights, racing tricycles in the street, water gun fights, racing the streets in high heels and, in cities like Toronto, costume parties on subways.

Implications - As much as we’ve all embraced the virtual worlds we create via the web, we still have a basic human need to interact with real people. These public spectacles answer that basic need (plus it’s fun to watch people make fools of themselves). For marketers, there’s an opportunity to sponsor such events, especially if they align well with your brand.
6 Featured
54,113 Total Clicks
Date Range:
Feb 06 — Dec 07
Consumer Insight Topics:

Featured Examples

play_circle_filled Real-Life Fight Clubs
Real-Life Fight Clubs
Underground Pillow Fighting Rings Pop Up Worldwide
Did you know that Pillow Fight Clubs can be found in Italy, France, Spain, Israel, USA, Australia, United Kingdom, Germany, Norway, Canada, and New Jersey? It's the real deal.. and if you were a fan of… MORE
Stiletto-Wearing Sprinters
Stiletto-Wearing Sprinters
Experience the Intensity of Professional High Heel Racing
You need strong ankles and a smart fashion sense in this sometimes violent and ruthless sport. This week’s 100 meter event was contested in Moscow's Hermitage garden with talented young athletes competing… MORE
Insane Party Locations
Insane Party Locations
Subway Shindigs Take Public Parties Underground
Subway parties have become a hip new phenomena. How do you launch a subway party? (1) Go on a media blitz promoting the party to as many friends as possible; (2) Get your costume and decorations; (3)… MORE
play_circle_filled Pillow Fighting Now a Sport
Pillow Fighting Now a Sport
Almost a year ago, we discovered that Pillow Fight Clubs were popping up around the world. The Pillow Fight Clubs launched public pillow fights in the streets of Isreal, USA, Australia, the United Kingdom,… MORE
Street Wars Water Gun Assassination Game
Street Wars Water Gun Assassination Game
Live in NYC
Imagine a real life assassination game in the streets of your city. In April, we introduced you to the Street Wars Assassination game in LA. Then it came to London, and now it's in NYC. It's 6 months… MORE
Bring Your Own Big Wheel Racing
Bring Your Own Big Wheel Racing
Retro toys are cool, so it should come as no surprise that adults are racing plastic tricycles down urban streets. Specifically, on April 8, 2007, over 100 fun loving people raced in the Annual Bring… MORE

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