Get ready to cash in your oil dividend check and prepare to take in some American football games in style. The Dallas Cowboys are building a billion dollar stadium which means the average, ho-hum, seat will set back fans over $150,000 for a twenty one inch wide cushioned seat.
Implications - Some professional teams are profitable franchises in their own right. The New York Yankees, Dallas Cowboys and Los Angeles Lakers are just some examples of these modern marketing powerhouses. The savvy owners of these teams are increasingly looking for ways to push their profits to the max and enhance their fans' experience by creating opulent luxury boxes in plush new stadiums.