New technology is creating a class of amateur professionals
Implications - The dramatic cost reduction in professional cameras combined with photo sharing platforms like Flickr has caused a photography boom among the Internet Generation. With the cost of development gone, and the price reduction in digital SLRs, everyone is capable of becoming a photo “pro.”
Trend Themes
1. High Dynamic Range Photography - The rise of HDR photography shows an opportunity for improving images through software, leading to new photo editing or photography equipment startups.
2. High-speed Photography - High-speed photography with special light elements offers opportunities for new visual experiences, prompting investment into a wide variety of scientific fields from cosmetics to space exploration.
3. Artistic Photo How-to Guides - The rise of inspirational and instructional photo sharing media reveals a potential market for custom and user-friendly photo editing solutions.
Industry Implications
1. Digital Camera Equipment - Innovations in digital camera equipment and software technology to enhance photo and video quality, in addition to user-friendly designs, are essential to meet with consumer demands in the industry.
2. Advertising and Marketing - The demand for digital photo editing and manipulation services, offered to various businesses in the marketing and advertising industry, shows potential for improved visual marketing strategies.
3. E-commerce - Given the dramatic increase in online shopping, the photography and digital editing industry offers an opportunity for e-commerce sites to improve their product photography through these innovative and creative technology trends.
6 Featured, 8 Examples:
515,939 Total Clicks
Date Range:
Dec 07 — Aug 08
Trending:
Warm
Consumer Insight Topics:
