New technology is creating a class of amateur professionals
Implications - The dramatic cost reduction in professional cameras combined with photo sharing platforms like Flickr has caused a photography boom among the Internet Generation. With the cost of development gone, and the price reduction in digital SLRs, everyone is capable of becoming a photo “pro.”
Trend Themes
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High Dynamic Range Photography — The rise of HDR photography shows an opportunity for improving images through software, leading to new photo editing or photography equipment startups.
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High-speed Photography — High-speed photography with special light elements offers opportunities for new visual experiences, prompting investment into a wide variety of scientific fields from cosmetics to space exploration.
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Artistic Photo How-to Guides — The rise of inspirational and instructional photo sharing media reveals a potential market for custom and user-friendly photo editing solutions.
Industry Implications
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Digital Camera Equipment — Innovations in digital camera equipment and software technology to enhance photo and video quality, in addition to user-friendly designs, are essential to meet with consumer demands in the industry.
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Advertising and Marketing — The demand for digital photo editing and manipulation services, offered to various businesses in the marketing and advertising industry, shows potential for improved visual marketing strategies.
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E-commerce — Given the dramatic increase in online shopping, the photography and digital editing industry offers an opportunity for e-commerce sites to improve their product photography through these innovative and creative technology trends.
6 Featured, 8 Examples:
516,107 Total Clicks
Date Range:
Dec 07 — Aug 08
Trending:
Warm
Consumer Insight Topics:
