Category
Lifestyle
Assisted Choices
3.4
Trend score
Trend
What is the Samplified Marketing trend?
Samplified Marketing: Letting consumers test a product before purchasing often involves giving away small amounts of the product or service for free, with the confidence that it will peak consumer interest and buy loyalty. Now customers can test anything from music, to marriages to Christmas trees before committing.
Trend themes
Themes within the Samplified Marketing trend
Three behaviours holding the trend together01
Tryvertising
The increasing demand for consumers to test a product before it is released drives companies to evaluate and identify their new product's positives and negatives, making it essential for brands to hold tryvertising events, test kiosks and sampling labs.
02
Consumer Sampling
Consumer Sampling is the practice of letting customers try a product before purchasing the product. Brands offer consumers small amounts of products to pique interest and create brand loyalty.
03
Free Product Downloads
Offering free product downloads does not necessarily mean that musicians have sold out- the act of offering free downloads to the listener helps consumers appreciate the artist more and potentially increases positive publicity.
Industry implications
What the Samplified Marketing trend means for industry
Where the trend changes the playbookFor
Marketing
With the emerging prevalence of tryvertising, it is crucial for marketing professionals to advertise tryvertising festivals, sampling labs and product testing kiosks.
For
Product Sales
Consumer sampling practices can optimize product sales by creating consumer satisfaction and convenience, allowing customers to try a new product before purchasing the product.
For
Music Industry
The Music Industry can increase artist appreciation through offering free product downloads- the practice helps consumers appreciate the artist more and breaks away from the stigma of selling out.
Trend signals
Trend signals for Samplified Marketing
Trend score 3.4 out of 10, from popularity 48%, activity 47%, freshness 8%.
Popularity48%
Activity47%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Samplified Marketing trend
5 featured examples from Mar 28, 2007 to Apr 20, 2008CategoryFashion
Perfume Sampling Kiosks
Cosmetics and fragrance industry can utilize these kiosks to disrupt the traditional perfume retail industry by offering innovative, self-service fragrance testing kiosks.
CategoryLifestyle
Wine Trial by Vial
WineSide Test Tube Samples
The introduction of sample size packaging and screw tops in the wine industry presents an opportunity to revolutionize the way wines are packaged and preserved.
CategoryPop Culture
New Madonna Song Available for Free Download
The music streaming industry can benefit from offering free download options to attract and retain customers.
CategoryUnique
Try-Before-You-Buy Christmas
$1 Fake Tree Trial
E-commerce businesses can leverage trial-based promotions to improve their conversion rates and boost sales.
CategoryMarketing
Tryvertising At Japanese Sampling Labs
Test Products Before They Hit Shelves
Consumer goods companies can use sampling labs to receive early feedback on product design, features, and pricing to increase sales and customer satisfaction.
