Sample Lab is a Japanese concept that allows people to do some product testing before it is released on the market. People are lining up in front of the lab eager to test out everything from beauty products, new foods, exercise equipment and clothes.
With this "tryvertising" concept, cold, calculating, experienced, and demanding consumers test new products, and, with the results of some surveys, a company can evaluate and identify the weaknesses or strengths of their products in the middle of Ad campaigns. By introducing themselves and their products, and letting people give them a test run, you get a very civilized, effective way to gain consumer respect.
Tryvertising At Japanese Sampling Labs
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Summertime BBQ Wines
Meme-Inspired Minor League Logos
Interactive Board Game Lights
Minimal Color Gradient Generators
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.