Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Wallpaperific
Patterned wall coverings return to design, but redefined in scale and sophistication.
4.4
Trend score
Trend
What is the Wallpaperific trend?
Wallpaperific: Having been deemed tacky over the years, wallpaper is now emerging as a design trend. As interior design lets people express their individuality in their personal space, offering a variety of wall coverings allows for consumer customization. Wallpaper designs vary, including retro prints, modern graphic arts, coverings with holes to reveal the pre-existing wall surface and even temporary wall applications that give consumers the opportunity to change their surroundings frequently, depending on their moods.
Trend themes
Themes within the Wallpaperific trend
Three behaviours holding the trend together01
Retro Revival
Retro wallpaper has reemerged as a popular trend, offering consumers the opportunity for personal expression through customization of wall coverings.
02
Digital Imaging
Digital imaging offers the ability to create stunning designs on floors, walls and ceilings, transforming spaces in ways never before possible in interior design.
03
Whimsical Wallpaper
Creating products considered distinctive or peculiar enough to represent inventiveness can benefit companies as consumers are seeking unique, memorable, and personalization items.
Industry implications
What the Wallpaperific trend means for industry
Where the trend changes the playbookFor
Interior Design
Retro revival and digital imaging trends represent disruptive innovation opportunities for the interior design industry, offering consumers new ways to customize and transform their living spaces.
For
Textiles
Whimsical wallpaper designs, such as those from Timorous Beasties, represent a potential disruptive innovation opportunity in the textile industry by featuring surreal and provocative prints on traditional textiles and wallpapers.
For
Advertising
Repetition of patterns and structures in home design can have implications for brand consistency and marketing efforts, as corporations seek to offer comfort to consumers in a chaotic world inundated with media images, advertisements, and products.
Trend signals
Trend signals for Wallpaperific
Trend score 4.4 out of 10, from popularity 55%, activity 70%, freshness 8%.
Popularity55%
Activity70%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Wallpaperific trend
6 featured examples from Jun 7, 2006 to Jun 7, 2007CategoryArt & Design
Psychedelic House Decor
The Wallpaper From The 70's is a Blast From the Past
Opportunity for companies to innovate and offer retro-inspired wallpapers and furnishings.
CategoryArt & Design
Timorous Beasties
Surreal and Provocative Wallpaper
Providing unique and unexpected wallpaper design options for residential and commercial interior design.
CategoryArt & Design
Designers Guild Wallpaper
Opportunity for disruptive innovation in creating wallpaper that transforms the atmosphere of a space.
CategoryArt & Design
Digital Printed Floors and Wallpaper
The use of digital printed floors and wallpaper revolutionizes the way interior designers approach their projects.
CategoryArt & Design
Peep Show Wallpaper
Holes to Showcase Your Old Wallpaper
Disruptive innovation opportunity: Introducing innovative wallpaper options that allow for easy and creative wall transformations.
CategoryArt & Design
Wallpaper
by Jocelyn Warner
Disruptive innovation opportunities for home decor companies to develop products that incorporate repetitive patterns and structures.
