Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,510 more

Living the Fake Life

A world of people are choosing to invest their time in Second Life over real

Description - Second Life, owned by Linden Labs, is a user-generated, interactive 3D world which inhabited by millions of global internet users. The game allows users to use an avatar they create to socialize with other avatars, purchase services, products and real estate with Second Life currencies.

Implications - Hundreds of international companies have used the Second Life platform for marketing, from putting up virtual billboards, to sending out virtual street teams, launching guerilla marketing campaigns and even setting up virtual versions of their real life stores. Real-life companies marketing to Second Life avatars can not only build brand awareness, but create a real following by interacting directly with consumers, and targeting specific markets based on interest.
7 Featured
40,035 Total Clicks
Date Range:
Aug 07 — Dec 07
Consumer Insight Topics:

Featured Examples

Cybersex Leads To Real Life Lawsuit
Cybersex Leads To Real Life Lawsuit
Second Life Hack Causes Controversy
Let’s start at the beginning: It seems Second Life avatars begin life with no 'nads, and if you want your online-self to be packing heat, you have to pay real dollars to some cartoon plastic surgeon… MORE
play_circle_filled Second Life Inspires Google
Second Life Inspires Google
GoogleLife Virtual World
Google tries to stay ahead of the trends, leading with cutting edge technology -- and if someone beats them to it, they want to buy it for themselves. So where is the Google version of Second Life? Tech… MORE
play_circle_filled Virtual World Marketing
Virtual World Marketing
Toyota Scion Makes 4th Virtual Debut
Trend Hunter has mentioned real life marketing in virtual worlds before, particularly in Second Life. It's a huge advertising niche that is ripe for tapping into, and Toyota is right on top of it. The… MORE
SecondLife Halloween Costumes
SecondLife Halloween Costumes
Annie's Costumes
With Halloween right around the corner, Annie's Costumes offers avatars the finest in virtual Halloween costumes. Situated in the Second Life world, the costume boutique mimics the real thing, providing… MORE
Digital Designers In Second Life
Digital Designers In Second Life
Georgio Armani's Avatar
If you're addicted to avatars, and you love fashion, you probably already knew that Georgio Armani set up shop in Second Life. Trend Hunter has featured real life businesses marketing in the virtual realm… MORE
play_circle_filled The AvaStar For Avatars
The AvaStar For Avatars
Second Life Gossip Mag
While Us Weekly and In Touch keep us on top of real life celebs like Paris Hilton, Britney Spears and Brangelina, The AvaStar keeps Second Life users posted on the lives of virtual stars. If gossip magazines… MORE
Virtual Companions
Virtual Companions
24% Say Second Life Is OK Sub
24% of Americans siad spending time on online relationships through avatars in Second Life is a satisfactory substitute for a significant other. Zogby and 463 Communications conducted the poll of over… MORE

Related Trend Reports & Custom Market Research