Trend Hunter has mentioned real life marketing in virtual worlds before, particularly in Second Life. It's a huge advertising niche that is ripe for tapping into, and Toyota is right on top of it. The company's Scion brand has appeared in four virtual worlds, most recently in There.com where Club Scion was launched.
Scion has made its presence in Second Life, Whyville.com and Gaia.com and with no signs of stopping, it appears the ad techniques have been successful.
The three-story night club in There.com was designed by Metaversatility. It features a hoppin' dance floor where your avatar can shake her bootie, or, if you're looking to wind down and engage in some more intimate conversations, a hot tub is also ready for use at Club Scion. Each floor level is themed after a different Scion model (xA, xB and tC).
"Scion tracks virtual ROI through online chatter," said Marketingvox.com. "The brand's Scion City in Second Life has generated 10,000 blog posts from April to June and is the third most recognized brand behind Reuters in SL awareness.
"Each virtual world lends itself to a different marketing strategy. In Whyville, where users tend to be fall between ages 8-15, the company launched a kind of virtual driver's ed. And since There.com is populated by those in their late teens, Scion made sure to create a more provocative social environment."
Virtual World Marketing
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Drop-Point Pocket Knives
AI-Powered Podcast Apps
Clothing Buy-Back Programs
Vape Usage-Tracking Apps
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Toyota Scion Makes 4th Virtual Debut
- By: BiancaAug 17, 2007