Category
Lifestyle
Assisted Choices
Trend cluster
Category
Life in
“Real Life”
Today's description for the non-virtual world.
3.7
Trend score
Trend
What is the Life in “Real Life” trend?
Life in “Real Life”: Our society has become so adapted to the web, digital media, and virtual worlds, that the term “Real Life” now has to be used to differentiate. Some advertisers are putting a humorous spin on it by introducing computer elements, such as mouse cursors, into real life ads as a way of getting attention.
Trend themes
Themes within the Life in “Real Life” trend
Three behaviours holding the trend together01
Virtual and Real World Integration
Incorporating virtual elements into real life experiences provides a unique way to engage consumers, with opportunities for new forms of interactivity and engagement.
02
Offline Engagement
While online marketing is essential, brands need to remember the importance of in-store promotions and other real-life experiences to drive sales and brand awareness.
03
Online-to-Offline Commerce
Creating ways for consumers to connect online and engage in real-life experiences, such as meetups or events, can bridge the gap between e-commerce and brick-and-mortar stores.
Industry implications
What the Life in “Real Life” trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
By incorporating virtual elements into real-life ads and creating offline marketing campaigns, businesses can create unique and engaging campaigns to reach consumers.
For
E-commerce
Online-to-offline commerce and creating real-life brand experiences can help bridge the gap between e-commerce and brick-and-mortar stores.
For
Tourism and Hospitality
Real-life experiences, such as photowalking tours and delivery truck campaigns, can create unique and memorable experiences for tourists and locals alike.
Trend signals
Trend signals for Life in “Real Life”
Trend score 3.7 out of 10, from popularity 51%, activity 51%, freshness 8%.
Popularity51%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Life in “Real Life” trend
8 featured examples from Mar 29, 2007 to Aug 2, 2008CategoryNaughty
Cybersex Leads To Real Life Lawsuit
Second Life Hack Causes Controversy
The rise of virtual adult entertainment through Second Life supports growth within the adult entertainment industry as a whole.
CategoryMarketing
Real Life Drag & Drop
Hilarious Samsung F480 Ads
Opportunity for mobile phone manufacturers to differentiate their products with interactive, customizable user interfaces.
CategoryMarketing
Real Life Ads Most Effective
Old Medium Rediscovered
Implementing in-store advertising strategies to enhance brand awareness and increase sales.
CategoryBusiness
Real Life Movie Tie-Ins
7/11 Stores Refitted as Kwik-E-Marts
Retailers can take advantage of the Real Life Movie Tie-Ins trend by transforming their stores to resemble fictional locations and offering exclusive products related to popular m…
CategoryMarketing
Delivery Trucks With Giant Cursors
Clever Offline Campaign
Companies in the logistics and shipping industries can use creative marketing strategies to promote online tracking and engagement with their services.
CategoryLifestyle
Real Life Meetups For Photo Sharing Sites
Photowalking
Photowalking tours can be marketed as a way to discover a city or location through a unique and community-driven experience.
CategoryTech
Catch A Virtual Fish and Eat It In Real Life
Ippo Zuri
Disruptive innovation opportunity: Develop games with innovative real-life rewards to stand out in the growing gaming industry.
CategoryFashion
From E-Tail To Real Life Boutique
As Seen On Screen
The emergence of physical fashion boutiques alongside online retailers like ASOS creates opportunities for innovation and growth in the industry.
