Life in “Real Life”

Today's description for the non-virtual world

Implications - Our society has become so adapted to the web, digital media, and virtual worlds, that the term “Real Life” now has to be used to differentiate. Some advertisers are putting a humorous spin on it by introducing computer elements, such as mouse cursors, into real life ads as a way of getting attention.
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
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44,123 Total Clicks
Jul 06 - Aug 08
Warm
TechMarketingInteractive
Featured Examples
Cybersex Leads To Real Life Lawsuit - Second Life Hack Causes Controversy
SCORE 6.5
Warm 15,414 Clicks Pub: Aug 13, 07
Cybersex Leads To Real Life Lawsuit
Second Life Hack Causes Controversy
Let’s start at the beginning: It seems Second Life avatars begin life with no 'nads, and if you want your online-self to be packing heat, you have to pay real dollars to some cartoon plastic surgeon… [More]
Video Games in the Real World - Real Life Tetris
SCORE 5.5
Warm 10,082 Clicks Pub: Jul 28, 06
Video Games in the Real World
Real Life Tetris
We've seen a number of video games brought into the real world as art. Real Life Tetris, shown here, was created using crates on a giant wall in Melbourne. The art was created by "Sam. Jerome, Ed and… [More]
Real Life Drag & Drop - Hilarious Samsung F480 Ads
SCORE 5.9
Warm 5,792 Clicks Pub: Jun 8, 08
Real Life Drag & Drop
Hilarious Samsung F480 Ads
I am totally digging this Samsung world. From preventing helicopter collisions with skyscrapers to replacing your grumpy girlfriend with a team of three very cheerful cheerleaders, I would love to try… [More]
Real Life Ads Most Effective - Old Medium Rediscovered
SCORE 2.9
Mild 4,305 Clicks Pub: Oct 30, 07
Real Life Ads Most Effective
Old Medium Rediscovered
Although marketing on the web has been a tremendous success for many companies, too many businesses have overlooked the advertising medium right in front of them, focusing only on promoting themselves… [More]
Real Life Movie Tie-Ins - 7/11 Stores Refitted as Kwik-E-Marts
SCORE 2.5
Untested 4,749 Clicks Pub: Mar 28, 07
Real Life Movie Tie-Ins
7/11 Stores Refitted as Kwik-E-Marts
Coming soon: REAL Kwik-E-Marts! Yup, that's right. 7-11 is planning to "refit 11 stores across the U.S. to resemble the front of the Kwik-E-Mart, the convenience store that Homer and other characters… [More]
Delivery Trucks With Giant Cursors - Clever Offline Campaign
SCORE 2.6
Mild 3,781 Clicks Pub: Aug 2, 08
Delivery Trucks With Giant Cursors
Clever Offline Campaign
Companies want people to go online as it is cheaper and faster for them. DHL was just one of these companies and commissioned Ogilvy to create a campaign to support their online 24/7 tracking system. Their… [More]
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