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Life in “Real Life”

Today's description for the non-virtual world

Implications - Our society has become so adapted to the web, digital media, and virtual worlds, that the term “Real Life” now has to be used to differentiate. Some advertisers are putting a humorous spin on it by introducing computer elements, such as mouse cursors, into real life ads as a way of getting attention.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured
53,338 Total Clicks
Date Range:
Jul 06 — Aug 08
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Cybersex Leads To Real Life Lawsuit
Cybersex Leads To Real Life Lawsuit
Second Life Hack Causes Controversy
Let’s start at the beginning: It seems Second Life avatars begin life with no 'nads, and if you want your online-self to be packing heat, you have to pay real dollars to some cartoon plastic surgeon… MORE
Video Games in the Real World
Video Games in the Real World
Real Life Tetris
We've seen a number of video games brought into the real world as art. Real Life Tetris, shown here, was created using crates on a giant wall in Melbourne. The art was created by "Sam. Jerome, Ed and… MORE
play_circle_filled Real Life Drag & Drop
Real Life Drag & Drop
Hilarious Samsung F480 Ads
I am totally digging this Samsung world. From preventing helicopter collisions with skyscrapers to replacing your grumpy girlfriend with a team of three very cheerful cheerleaders, I would love to try… MORE
Real Life Ads Most Effective
Real Life Ads Most Effective
Old Medium Rediscovered
Although marketing on the web has been a tremendous success for many companies, too many businesses have overlooked the advertising medium right in front of them, focusing only on promoting themselves… MORE
Real Life Movie Tie-Ins
Real Life Movie Tie-Ins
7/11 Stores Refitted as Kwik-E-Marts
Coming soon: REAL Kwik-E-Marts! Yup, that's right. 7-11 is planning to "refit 11 stores across the U.S. to resemble the front of the Kwik-E-Mart, the convenience store that Homer and other characters… MORE
Delivery Trucks With Giant Cursors
Delivery Trucks With Giant Cursors
Clever Offline Campaign
Companies want people to go online as it is cheaper and faster for them. DHL was just one of these companies and commissioned Ogilvy to create a campaign to support their online 24/7 tracking system. Their… MORE
Real Life Meetups For Photo Sharing Sites
Real Life Meetups For Photo Sharing Sites
Photowalking
Photowalking tours are real-life activities that brings together members from photo sharing communities like Facebook Flickr. They schedule meet-ups for group adventures, each person bringing their own… MORE
Catch A Virtual Fish and Eat It In Real Life
Catch A Virtual Fish and Eat It In Real Life
Ippo Zuri
A cellphone game has been developed in western Japan where the players get to, literally, eat the fish they catch. The game is called Ippo Zuri (pole-and-line fishing in Japanese) and the way it works… MORE
From E-Tail To Real Life Boutique
From E-Tail To Real Life Boutique
As Seen On Screen
As Seen On Screen (ASOS) used to be an online retailer where you could purchase a range of items from homeware to clothes you've spotted on TV or film. It's interesting to see the e-retailer evolve into… MORE

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