Catch A Virtual Fish and Eat It In Real Life

A cellphone game has been developed in western Japan where the players get to, literally, eat the fish they catch. The game is called Ippo Zuri (pole-and-line fishing in Japanese) and the way it works is like this: If a player manages to catch a fish in the virtual reality of the game, he or she is then sent to a slot machine screen and if luck would have it and that person hits some sort of jackpot in the form of three numbers lining up, the make-believe fish is reeled in and a message is sent to a seafood wholesaler who delivers the raw fish to the player's home address. The game was created by a development company named FIT who hooked up with a local seafood wholesaler to make this possible. Fascinating.