Category
Fashion
Crown Care
Trend cluster
Category
Deceptive
Fashion
Clothing that depicts a false illusion, often using shock imagery.
5.2
Trend score
Trend
What is the Deceptive Fashion trend?
Deceptive Fashion: Shock as an element of design is increasingly inspiring popular, even in the realm of fashion. The latest in attention-grabbing clothing involves illusions which often require a second look to make sense of the printed images. Deceptive fashion often “fakes” sexy, geek and preppy looks.
Trend themes
Themes within the Deceptive Fashion trend
Three behaviours holding the trend together01
Deceptive Fashion
The rise of deceptive fashion involves illusions which often require a second look to make sense of the printed images and is driven by the desire to 'fake' specific looks like sexy, geeky, and preppy ones.
02
Illusionary Print T-Shirts
Shirts with prints that fake a certain look like ultra-casual ones and make them appropriate for work-setting or other formal events are becoming increasingly popular and provide an opportunity for disruptive innovation for fast-fashion and B2B apparel brands.
03
Synthetic Human Skin Wearable
The growing popularity of fake human skin clothes and accessories, created from seamless and realistic-looking synthetic materials, is providing an avenue for designers and manufacturers in the fashion industry to create unique yet creepy garments.
Industry implications
What the Deceptive Fashion trend means for industry
Where the trend changes the playbookFor
Fast Fashion
Fast-fashion industry can capitalize on the trends surrounding deceptive fashion, and illusionary print t-shirts which is becoming increasingly popular and is changing the clothing market.
For
B2B Apparel Brands
B2B apparel brands can focus on producing shirts with prints that fake a certain look making them ideal for work-setting or other formal events leading to disruptive innovations in the industry.
For
Synthetic Textile Manufacturing
Synthetic textile manufacturers can capitalize on the popularity of synthetic human skin clothing items and accessories such as seamless, realistic-looking skin suits by creating more designs and innovating further to create 'skin-like' clothing but not necessarily using human skin.
Trend signals
Trend signals for Deceptive Fashion
Trend score 5.2 out of 10, from popularity 70%, activity 78%, freshness 8%.
Popularity70%
Activity78%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Deceptive Fashion trend
7 featured examples from Feb 24 to Jun 24, 2008CategoryNaughty
Fake Underwear Skirt
The fashion industry can leverage the fake skirt trend by incorporating illusion designs and offering unique clothing options to consumers looking for attention-grabbing and uncon…
CategoryFashion
Fake Human Skin as Fashion
The SkinBag Collection by Olivier Goulet
Fashion designers can incorporate synthetic skin into their collections, creating unique and boundary-pushing designs.
CategoryUnique
Fake Hairy Toes
The Nike Human Shoes
Companies in the Fashion industry can capitalize on the trend for attention-grabbing, unique fashion by creating more weird and wonderful items.
CategoryFashion
Deceptive Fashion
Dressy Casual Hoodie
Identifying potential for disruptive innovations in the fashion industry, especially in the development of versatile and unexpected clothing items.
CategoryMarketing
Deceptive Fashion 3
Kiss FM Handcuff Shirts
Radio stations can create and sell merchandise with humorous designs to promote their shows and attract fans.
CategoryFashion
Deceptive Fashion 2
Fake Argyle T-Shirts Let You Fake Being Preppy
Opportunity for disruptive innovation in the fashion industry by developing fake style tees that mimic the look of more expensive pieces.
CategoryFashion
Deceptive Fashion IV
Fake Pen-in-Pocket Shirts
The fashion and apparel industry can explore the incorporation of geeky elements like fake pen-in-pocket shirts to cater to individuals looking for unique and playful fashion opti…
